Marketing Manager

At McCormick we bring our passion for flavor to work each day. We encourage growth respect everyones contributions and do whats right for our business our people our communities and our planet. Join us on our quest to make every meal and moment in Baltimore MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three employees McCormick is a global leader in flavour. With over 14000 employees around the world and more than $6 Billion in annual sales the Company manufactures markets and distributes spices seasoning mixes condiments and other flavourful products to the entire food industry retail outlets food manufactures food service businesses and our global headquarters are in the Baltimore Maryland USA area McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific China Europe Middle East and Africa and the Americas including North South and Central America with recognized McCormick we have over a 100-year legacy based on our Power of People principle. This principle fosters an unusually dedicated workforce requiring a culture of respect recognition inclusion and collaboration based on the highest ethical values.

Role Summary:

Leads the country marketing agenda for Thailand as the core market driving brand growth penetration equity and conversion across channels. Supports adjacent developing markets through partnership with Commercial Managers enabling them with toolkits comms adaptation activation guidance and innovation launch consumer marketing campaigns brand positioning media and A&P effectiveness ensuring strong conversion from awareness to trial to repeat. Coaches and develops a direct report building future marketing capability through ongoing feedback stretch assignments and skill development.

Key Responsibilities:

• Lead the full marketing agenda for Thailand (biggest market) delivering brand growth penetration and relevance through strong ATL/BTL/digital campaigns. Support adjacent markets (e.g. Vietnam & Cambodia) via Commercial Managers by providing regional toolkits adapting comms where needed and aligning on activation plans
• Drive execution excellence in market through close collaboration with Trade Marketing & Commercial teams; ensure visibility & conversion at POS. Develop tailored growth initiatives that drive visibility trial and conversion across Modern Trade General Trade E-commerce and Food Service.
• Ensure in-market success of core growth sustaining initiatives and innovation launches maintaining a healthy mix contribution and scale-up readiness
• Drive Marketing Efficiency and ROI: Improve marketing process effectiveness by optimizing A&P spend establishing clear KPIs for awareness trial and conversion and tracking campaign ROI. Provide marketing inputs into IBP to support demand-driven planning and improve forecast accuracy.
• Enable Market Expansion and Category Growth Identify white-space opportunities emerging trends and category adjacencies across developing SEA markets. Partner with Sales/Commercial and Consumer Insights to translate these opportunities into clear growth strategies and execution roadmaps.
• Build Capability and Collaboration Strengthen marketing capability and collaboration across cross-functional and distributor teams. Build a culture of creativity accountability and operational excellence to ensure consistent and high-quality execution. Manage coach and grow one direct report building capability autonomy and leadership skills

Desired Candidate Profile:

• Bachelors Degree in Marketing Business Administration or related field. Masters Degree preferred.
• Minimum 7 years of marketing experience in FMCG or consumer goods with proven success in brand management innovation launch management and multi-channel campaign execution.
• Exposure to multi-market environments preferred
• Thai-speaking preferred

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race colour religion national origin disability protected veteran status age or any other characteristic protected by you wish to be considered for this position please discuss your interest with your immediate manager and then apply online via MySuccess under the Careers section