Global Brand Manager

Who we are:
At Pearson our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the worlds lifelong learning company. For us learning isnt just what we do. Its who we are.

To learn more:

About the Role:

Weve just launched an exciting new global brand and now were looking for a Global Brand Manager to support us in transitioning Pearson to this bold new look and feel. This is a unique opportunity to shape how our brand shows up across the world: rolling-out across our entire estate governing its consistency sharpening its messaging and partnering across the business to bring it to life with meaning and impact. Youll sit at the heart of brand BU marketing product digital customer experience and sales as well as working with external and internal agencies to ensure every touchpoint is unmistakably us and delivers on what we promise.

Key Responsibilities:

Evolve and Embed the Brand Strategy:

• Support the next phase of our brands evolution building equity distinctiveness and global relevance through excellence and consistency of execution.
• Partner closely with the BUs as their key day-to-day contact to roll-out our new brand identity across every touchpoint globally and inspire them to execute our brand brilliantly and consistently in line with brand guidelines.
• Partner with In-House Creative Studio and external agencies as needed to support Creative development and reviews of our assets to ensure they align with the broader Brand Strategy and meet BU needs. Actively share best in class examples to inspire our teams.
• Partner with Events teams and our new SWAG agency to support creation of Best-in-Class Toolkits and Products in line with brand guidelines to drive efficiency of resource and budget.

Brand Architecture:

• Work closely with other team members and BUs to support the launch and roll-out of our new brand architecture with energy and clarity assisting them with the migration of asset to agreed timelines.

Brand Governance:

• Inspire and enable brand excellence through managing a best-in-class brand hub providing up-to-date guidelines templates and tools shaped by team feedback and evolving trends. Ensure teams are using the resources available and drive team engagement with inspiring examples of our brand out in the real world.
• Support the development of a continuous brand training program that excites educates and empowers every employee to be a brand ambassador.
• Establish a responsive efficient process for brand support ensuring fast clear answers to brand-related questions and requests across the company. Flag consistent themes or issues and drive proactive communication on key topics as needed.
• Support Brand Director with best in class brief writing and training of the M&C teams work with our agency to develop engaging training sessions and an approach to upskilling the wider M&C team.

Cross-Functional Brand Integration:

• Collaborate with business unit marketing teams to sharpen their positioning and connect their strategies to our refreshed brand.
• Work with the digital team to ensure our website reflects amplifies and evolves with our brand.
• Partner with customer experience teams to align every customer touchpoint with our brand tone identity and promise.

Brand Measurement & Intelligence:

• Track and report brand health metrics to guide decision-making and investment.
• Support our annual brand health audit generating actionable insights and clear recommendations.
• Monitor audience and competitor trends to ensure our brand stays ahead not just relevant.

Required skills and experience:

• Bachelors degree in Marketing Communications Business Administration or a related field.
• Minimum of 7 years experience in brand roles ideally with global or multi-market scope.
• Proven expertise in brand management visual identity brand intelligence and measurement.
• Strong cross-functional collaboration across marketing product digital and customer experience.
• Experience working with external agencies and partners.A real team player.
• Strong project management skills with an ability to cut through to the heart of an issue and galvanise both people and resources to take action
• Confidence leading and facilitating discussions across many organisational levels then swiftly moving to action and resolution
• Comfortable managing self and others through ambiguity proactive self-starter.
• Adaptable flexible in a dynamic and evolving environment.
• Excellent communication storytelling and influencing skills.
• Fluent English with strong written verbal and comprehension skills and ability to interact daily in a global environment.
• Availability to attend in-person meetings at the office as previously agreed with the area leadership.

Check out our benefits:

• Home Office
• Home Office Allowance
• Medical Assistance
• Dental Assistance
• Employee Well-being Support
• Life Insurance
• Meal Voucher
• Pharmacy Discount Program
• Discount on Our Language School Franchises
• Discount on Language Learning Books
• Pearson University
• Childcare Assistance
• Birthday Off
• AIP (Annual Incentive Plan)
• Extended Maternity and Paternity Leave 6 months for mothers and 1 month for fathers.

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