Social Media Specialist

WHO IS USA LACROSSE

USA Lacrosse a 501(c)(3) nonprofit corporation is a Recognized Sports Organization of the U.S. Olympic & Paralympic Committee. As the governing body of mens and womens lacrosse in the United States we collaborate with passionate experts across the sport to create opportunities for people to enjoy the sport learn about the game keep participants safe and ensure everyone feels welcome. Supporting more than 425000 members we provide national leadership structure and resources to fuel and unify the sports growth and enrich the experience of its players coaches officials parents and program leaders.

USA Lacrosse believes a diverse team best positions our organization to fulfill its mission. We strive to attract and maintain a team of talented and dedicated professionals who represent the diverse nature of our membership and the national lacrosse community. We are committed to a team culture that ensures everyone feels welcomed valued included and heard.

Mission

As the governing body of lacrosse in the United States USA Lacrosse fuels the growth enriches the experience and fields the best National Teams.

Core Values

• We Influence - Written and Verbal Communication
• We Serve - Customer Focused
• We Create & Innovate - Creativity
• We Collaborate - Peer Relationships
• We are Humble & Honest - Integrity and Trust
• We Embrace Individuality - Diversity
• We Have Fun Work Hard and Play Hard

If this aligns with who you are and what you are looking for in an organization keep reading.

POSITION SUMMARY

USA Lacrosse is looking for a Social Media Specialist to join USA Lacrosse. This individual is a passionate storyteller strategic thinker and collaborator across all departments within USA Lacrosse to grow brand awareness and reach all audiences with diversity equity and inclusion in mind. The Social Media Specialist helps shape the daily social presence of USA Lacrosse and its growing portfolio of properties including the National Teams and USA Lacrosse Magazine on the road to the LA28 Olympic Games. You will be a core player in telling the story of lacrosseits athletes its community its culture and its future. Reporting to the Director of Marketing youll ideate create and publish content that strengthens connection sparks engagement grows participation and shapes an always on brand on social across all social media channels.

If you are a high-energy fast-twitch social media professional looking to grow their career living at the intersection of sport culture and content creation this could be a great role for you. To be successful in this role you can shoot edit write publish pivot and engageoften all in the same hour. If you are looking to join a team of passionate and talented professionals in a fast-paced environment and love being on the field capturing moments as much as creating content behind the screen with the agility to turn ideas into scroll-stopping posts in real time keep reading.

A Typical Day Looks Like

Planning & Administration

• Manages day-to-day publishing engagement and community management across all USA Lacrosse social platforms (i.e. Instagram TikTok X/Twitter YouTube Facebook LinkedIn Threads etc.). This includes being knowledgeable on emerging channels and making recommendations on where USA Lacrosse should be posting social content to stay current and have the USA Lacrosse brand front and center.
• Maintains and contributes to a forward-thinking content calendar across multiple brand verticals. This includes knowing what competitors and other governing bodies (GBs) national governing bodies (NGBs) and sports organizations are doing.
• Writes engaging platform-specific copy reflecting USA Lacrosses tone mission and values across all social media channels.
• Provides on-site coverage to capture content for USA Lacrosse events including training camps clinics games events photo/video shoots community and partner activations and press moments. This includes delivering real-time coverage during high-impact moments.
• Works collaboratively with athletes coaches partners and internal departments to capture compelling moments and storyline opportunities to tell USA Lacrosses story.

Content Development & Publishing

• Captures behind-the-scenes content at training camps clinics games events photo/video shoots community and partner activations and press moments.
• Shoots and edits short-form videos (i.e. Reels TikToks Shorts) photos graphics and real-time social assets - often in fast-moving live environments.
• Creates trend-reactive culturally relevant content that feels native to each platform depicting USA Lacrosses brand voice and mission while ensuring diversity equity and inclusion.
• Partners with the social marketing communications and content teams to translate organizational priorities into social-first campaigns.
• Aligns social content with USA Lacrosses business goals including but not limited to membership participation USAL events coach/official/player education retail partnerships and Olympic storytelling.
• Helps develop concept strategies and executes content series to highlight athletes the game and the fan community.

Analytics & Reporting

• Tracks and reports on social performance using tools such as Sprout Social and native platform analytics. This includes learning about and making recommendations for additional tools to enhance USA Lacrosses analytics and reporting.
• Shares insights learnings and best practices internally. This includes providing regular recommendations for growth and optimization of USA Lacrosses social presence.
• Stays up to date (and ahead of) platform trends social practices cultural moments and algorithm shifts to keep USA Lacrosse at the forefront of lacrosse content in the sports community.

Is This You

• 1 to 2 years of experience in social media marketing with knowledge of/exposure to social media strategy development campaign management calendar planning content collaborations community management performance assessment and paid media. Experience working for a sports brand team league media organization or cultural property strongly preferred.
• Demonstrated passion and enthusiasm for the power of social media and content marketing with a keen eye towards innovation engagement and continuous improvement.
• Experience in developing social marketing strategies that are native to individual channels authentic to the brand and demonstrate tangible return on investment (ROI).
• Strategic planning skills with the ability to identify prioritize and articulate high impact social campaigns and initiatives a plus.
• Experience in short-form video creation mobile-first editing and social storytelling.
• Excellent copywriting skills with the ability to match and elevate brand voice.
• Knowledge and expertise with all social platforms including the ability to work with all major platforms. This includes experience working with CapCut Adobe Suite Canva Slate or a similar platform-native editing tools and the ability to learn such tools.
• Intermediate to advanced computer skills with knowledge of Microsoft 365 including Word Outlook Excel PowerPoint and Teams.
• Proven experience implementing promotions via social channels and basic knowledge of legal requirements to ensure compliance with all promotional executions.
• Ability to collect analyze and use social data to affect change and determine and report on ROI. Familiarity with analytics platforms (i.e. Sprout YouTube Studie IG Insights) and/or the aptitude to learn how to use such platforms required.
• Working knowledge of the latest social media technologies and best practices such as new tools algorithm changes promotional rules and restrictions platform enhancements etc. This includes desire to continue to learn by participating in self-led professional development to stay current on trends in the industry.
• Excellent communication including verbal written and interpersonal skills. This includes the ability to collaborate manage projects and build relationships to establish trust and confidence.
• Strong organizational skills attention to detail ability to prioritize and manage multiple projects follow up/through skills and the ability to meet established deadlines. This includes the ability to pivot and shift priorities as needed.
• Ability to work both independently and as part of a collaborative team in a fast-paced dynamic cross-functional team working toward a common goal.
• Ability to be flexible with your work schedule including the ability to work nights and weekends based on event needs. This includes some overnight and weekend travel for events.
• Willingness to learn about the sport of lacrosse and appreciate the need to develop grow and fuel the growth of the sport with diversity equity and inclusion in mind.
• Ability to align with USA Lacrosses Mission Vision and Values to support our initiatives and organizational goals.

Expected Hours of Work

This position is generally expected to work Monday through Friday from 8:30am to 5:00pm and occasionally requires longer hours or weekend work as related to events and other business needs. This is a hybrid position and works from the headquarters office in Sparks MD three (3) days a week with the flexibility to work from home two (2) days a week.

Compensation & Benefits Overview

The hourly pay range is $22 to $24 plus eligibility for annual incentive pay commensurate with experience.

USA Lacrosse offers a competitive benefits package including but not limited to:

• Medical Dental and Vision insurance offering multiple options for Medical and Dental (eligible the first of the month following 30 days of employment).
• Company paid Life and AD&D at one times an employees annual salary up to $50000 and company paid Long Term Disability (LTD) at one year of employment.
• 403(b) retirement plan (eligible immediately upon hire) including a 4% employer contribution at one year of employment.
• Generous PTO company paid holidays bereavement jury duty and parental and maternity leave.
• Additional voluntary insurance options such as supplemental benefits through Colonial and Nationwide pet insurance.
• Discounts on USA Lacrosse merchandise.
• Free onsite gym at HQ office.
• Free parking.

Travel Requirements

Travel may be necessary up to 25% of the time (local regional domestic). Travel would involve the following mode(s) of travel: car train or air. Some out of area and overnight travel may be expected.

EEO Statement