Director, HCP Marketing PBC

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Job Description

Gilead is seeking a Director Healthcare Provider Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in Primary Biliary Cholangitis (PBC). This role will report to the Senior Director HCP Marketing.

As the HCP NPP Marketing Lead youll:

• Lead omnichannel campaigns that educate HCPs and drive product adoption

• Optimize promotional effectiveness across channels and lead targeted HCP segmentation

• Strategically leverage data and technology to optimize approach to rare disease

Job Responsibilities:

• Develop the non-personal promotion strategy and plan of action for healthcare professional audience

• Develop and lead key elements of the promotional content & messaging strategy aligned to the brand strategy and campaign

• Maximize HCP Media plan to deliver robust product conversions and durable ROI

• Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution

• Works cross-functionally with Digital Strategy & Operations Marketing Analytics Market Research Legal Regulatory Medical and other key internal stakeholders

• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.

• Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)

• Manages the non-personal promotion marketing budget and project timelines across both media and creative

Competencies:

• Track record of successful pharmaceutical/biotech marketing with launch experience preferred

• Experience with marketing strategy sales and regulatory policies and practices

• Ability to conceive develop and implement multi-dimensional marketing and business plans

• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution

• Outstanding business acumen leadership and budget management skills; demonstrated ability to drive business results

• Leads by example displaying integrity collaboration accessibility adaptability sound judgment/decision making and an entrepreneurial solutions-oriented attitude

• Demonstrates responsiveness attention to detail and follow-through coupled with ability to prioritize/multi-task effectively

• Use analytical/strategic skills to synthesize complex information distill critical insights to inform brand strategy and translate to tactical level

Basic Qualifications:

Bachelors Degree and Twelve Years Experience

OR

Masters Degree and Ten Years Experience

OR

Ph.D. and Four Years Experience

Preferred Qualifications:

• MBA with 8 years of experience in the Pharmaceutical/Biotech industry in marketing preferably in both small and large companies.

• Rare disease or Liver experience

• Knowledge of pharmaceutical regulatory requirements impacting marketing materials

• Prior experience with advertising digital or communications agencies is advantageous

The salary range for this position is:

Gilead considers a variety of factors when determining base compensation including experience qualifications and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus discretionary stock-based long-term incentives (eligibility may vary based on role) paid time off and a benefits package. Benefits include company-sponsored medical dental vision and life insurance plans*.

For additional benefits information visit:

Eligible employees may participate in benefit plans subject to the terms and conditions of the applicable plans.

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