Data Analyst Outreach Analytics

If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online competency-based degree programs WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

What if your analysis helped more people access a college education

At WGU we use data to drive access equity and innovation. Come and support WGUs mission to expand access to education by analyzing data from marketing campaigns enrollment funnels and outreach initiatives. Your work will help shape how thousands of students discover choose and succeed at WGU.

The Institutional Analytics and Research (IAR) team supports and enables most university teams departments and colleges to make data-informed decisions that lead to better student outcomes. Our analysts scientists researchers and managers are distributed across several teams:Institutional Research Institutional Metrics & Insights Outreach AnalyticsFaculty Analytics Curriculum Analytics and Student Success Analytics.

The Role: Data Analyst Outreach Analytics

As a Data Analyst on the Outreach Analytics team you will work at the intersection of marketing enrollment and regional operationsturning customer journey data into actionable insights that drive strategy and impact. Your work will help inform key decisions improve student engagement and support continuous improvement across the university.

What Youll Do

• Write and optimize SQL queries to extract transform and analyze data from complex sources
• Build and maintain Tableau dashboards to visualize trends patterns and campaign performance
• Apply statistical methods to interpret data identify insights and support decision-making
• Collaborate with Data Engineering to improve data pipelines and reporting structures
• Identify and resolve data quality issues to ensure accuracy and consistency
• Present findings in clear compelling ways to technical and non-technical audiences

What You Bring

• Bachelors degree in a related discipline
• 3 years of related experience in Data Analysis Business Intelligence or Data Science
• Experience with SQL (queries subqueries joins aggregation window functions CTEs performance tuning)
• Experience with Tableau for data visualization
• Experience with statistical analysis

Bonus if you have

• Experience in higher education marketing analytics or learner success analytics
• Experience with Adobe Analytics

Experience in lieu of education

An equivalent combination of training experience credentials or accomplishments demonstrating the ability to perform the essential functions of this job may substitute for education degree requirements.

Work Location

This is a full-time in-office position at WGUs headquarters in Salt Lake City UT. Youll work side-by-side with a multidisciplinary team of analysts researchers and educators committed to data-informed innovation.

What to Expect
At WGU our mission drives everything we doincluding how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations practical problem-solving and authentic collaboration.

We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission. If selected youll hear from a recruiter or hiring manager who will guide you through the process and help you know what to expect at each stage. We aim to communicate decisions promptly and respectfully.

Heres what that typically looks like:

• Introductory call (30 minutes): Well walk you through who we are at WGU and learn about your relevant experience.
• Hiring Manager Interview: 45 minutes
• Technical Interview: 45 minutes

Were looking forward to getting to know you and seeing how you think collaborate and build. Welcome to WGU.
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Position & Application Details

How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.