Senior Professional, Brand Comms, GC Basketball
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Job Location:
Monthly Salary:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
WHO YOULL WORK WITH
This position plays a key role in developing long-term communications strategy and engaging with media influencers and content creators to build Nike brand narratives centered around sport and basketball. The role will work closely with communications peers at Global and Geo level across the brand corporate business and employee communications as well as in partnership with Nikes consumer X FOP marketing sports marketing teams and key stakeholders to ensure consistent messaging aligned with Nikes brand values and business objectives. As part of the brand comms team this role will report to the Sr. Manager of Brand Communications GC.
WHO WE ARE LOOKING FOR
The ideal candidate is a strategic communications professional with strong passion and deep knowledge of sports particularly the basketball industry. They thrive in a fast-paced environment embrace change and possess a sophisticated understanding of Chinas complex media landscape. This individual excels at shaping powerful brand product and athlete narratives that spark meaningful conversations and deepen Nikes connection with culture and community.
- Bachelors degree in Communications Journalism Business Marketing Advertising or related field; advanced degree preferred.
- Minimum 8 years in brand communications media relations ideally within a global or consumer brand in sport industry
- Proven ability to communicate plans and build influence across a complex matrix on a corporate regional and functional basis
- Exceptional relationship-building skills and comfort with ambiguity.
- Proven cultural acuity and ability to work across large diverse team at Global and Geo level.
- A team-oriented mindset for action and impact.
- Exceptional English communication skills (both written and verbal).
WHAT YOULL WORK ON
- Partner with Brand Communications teams to develop and execute integrated audience-first communication strategies.
- Establish relationship and strengthen authentic connections including media thought leaders to build Nikes influence and shift perception.
- Push boundary for breakthrough storytelling to humanize our brand drive impact and build strong local resonates through new channels content creations and partnership.
- Work across Greater China and globe to drive energy and Nikes narrative focus on our brands with creativity and distinction anchored on sport and athletes.
- Closely work with core function and teams across enterprise to integrate our offense and to support or drive impactful storytelling opportunities.
- The individual will also contribute to Geo media events when necessary as well as support media training and staff Nike spokespeople (executives designers athletes catalysts collaborators and etc.) where relevant.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
