WHO YOULL WORK WITH
You will join a highly efficient result-driven and collaborative Corp Communications team in Beijing. The team partners closely with Brand Business and Internal communications as well as cross-functional partners in Government Public Affairs Legal Issue Management and Social Community Impact to deliver world-class communications that uphold Nikes reputation. You will report to the Sr. Principal of Corp Communications GC.
WHO WE ARE LOOKING FOR
We are looking for a strategic communications leader with creativity insight and a growth mindset. You are able to embrace change thrive in a fast-moving environment and bring a deep understanding of Chinas complex media and stakeholder landscape. You are a trust advisor and storytellor who can translate business priorities into compelling narratives that inspire connect and protect the brand.
Bachelors degree in Communications Journalism Business or related field; advanced degree preferred.
Minimum 10 years in corporate communications media relations or brand reputation management ideally within a global or consumer brand.
Deep understanding of the Greater China market media landscape and socio-political sensitivities.
Proven ability to craft and execute strategic communications with creativity and insight.
Demonstrated experience in issue management and crisis communications.
Exceptional English communication skills (written and verbal).
A collaborative agile leader with a passion for innovation storytelling and cross-cultural influence.
WHAT YOULL WORK ON
As the Principal of GC Corporate Communications you will lead Nikes corporate narrative across Chinas state mainstream and biz media ensuring the brands voice is bold human and will work in a fast-paced multi-functional environment where strategic thinking meets creativity.
In this role you will:
Develop Narrative Strategy: Develop a compelling GCComeback narrative that reinforces Nikes leadership innovation and brand voice across corporate communications.
Guide Enterprise Storytelling: Partner with key functional teams to drive storytelling that showcases Nikes innovation creativity and brand impact.
Manage Issues and Reputation: manage potential risks and sensitive issues; serve as a trusted advisor on communications in crisis situations.
Engage Media and Stakeholders: Build and sustain strong relationships with key media influencers and other stakeholders; identify opportunities to strengthen Nikes corporate reputation.
Drive Content Excellence: Drive corporate storytelling that is original creative and emotionally engaging through innovative formats.