Chief Marketing Officer
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Job Location:
Chelmsford, MA - USA
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Overview
The Chief Marketing Officer (CMO) serves as a key member of the Executive Leadership Team and a champion of the Incompass missionempowering individuals in need of human services to lead full meaningful lives in their communities. A hands-on visionary leader the CMO will define elevate and steward the Incompass brand while driving integrated marketing and fundraising strategies that advance organizational sustainability visibility and impact. This role shapes the narrative of who we are and what we stand for: a diverse adaptive open-hearted community of Care Champions dedicated to purposeful innovation and service excellence.
The Chief Marketing Officer (CMO) serves as a key member of the Executive Leadership Team and a champion of the Incompass missionempowering individuals in need of human services to lead full meaningful lives in their communities. A hands-on visionary leader the CMO will define elevate and steward the Incompass brand while driving integrated marketing and fundraising strategies that advance organizational sustainability visibility and impact. This role shapes the narrative of who we are and what we stand for: a diverse adaptive open-hearted community of Care Champions dedicated to purposeful innovation and service excellence.
Position Summary
The CMO leads all branding marketing communications and fundraising-aligned initiatives ensuring cohesive strategic direction and measurable outcomes. Responsible for building brand equity increasing fundraising revenue and strengthening stakeholder engagement the CMO develops a culture of creativity accountability and results. This leader will inspire both internal teams and external vendors to share the Incompass story with clarity conviction and authenticity. Through data-driven strategy thoughtful storytelling and collaborative leadership the CMO advances the reputation reach and long-term resilience of the organization.
The CMO leads all branding marketing communications and fundraising-aligned initiatives ensuring cohesive strategic direction and measurable outcomes. Responsible for building brand equity increasing fundraising revenue and strengthening stakeholder engagement the CMO develops a culture of creativity accountability and results. This leader will inspire both internal teams and external vendors to share the Incompass story with clarity conviction and authenticity. Through data-driven strategy thoughtful storytelling and collaborative leadership the CMO advances the reputation reach and long-term resilience of the organization.
Key Responsibilities
- Design and execute an integrated ROI-driven marketing and communications strategy that establishes brand positioning visual identity and messaging aligned to mission and strategic priorities.
- Increase brand awareness visibility of programs and understanding of organizational impact through multi-channel marketing compelling narratives and strong media presence.
- Build and lead a high-performing marketing team including recruitment supervision and vendor management.
- Partner with the CEO Executive Team and Board to grow and strengthen donor and influencer networks; ensure marketing and fundraising goals are aligned and measurable.
- Serve as primary media spokesperson; develop and manage relationships with journalists to secure strategic earned media coverage.
- Oversee digital presence including web social media SEO and content strategy to maximize engagement donor conversion and reputation.
- Lead market research competitive analysis and data-driven decision-making to refine strategies and optimize ROI.
- Provide strategic counsel on branding communications public relations and fundraising initiatives.
- Support internal communications efforts across the organization to enhance culture transparency and alignment.
- Collaborate on the development of the marketing and fundraising technology ecosystem (CRM CMS BIS ESP).
- Ensure strong representation and promotion of programmatic and advocacy initiatives at fundraising events.
- Manage marketing budgets aligned to organizational priorities.
- Represent Incompass at community donor and public events across northeastern Massachusetts.
Ideal Candidate Profile
The successful CMO is an inspiring storyteller strategic thinker and collaborative leader with strong business intellect creative insight and financial acumen. They bring a results-driven mindset deep commitment to mission and passion for inclusive innovative person-centered human services. A bachelors degree is required and advanced degree (Masters Ph.D.) in business marketing communications or related field is strongly desired. A minimum of 5 years experience in a senior leadership role either in-house or with an agency is also required. Demonstrated experience and leadership in managing an integrated marketing/strategic communications role including but not limited to paid earned and owned initiatives to advance an organizations mission and goals as well as individual initiatives to drive awareness partnership and donations are key components to being successful from the outset in this role.
The successful CMO is an inspiring storyteller strategic thinker and collaborative leader with strong business intellect creative insight and financial acumen. They bring a results-driven mindset deep commitment to mission and passion for inclusive innovative person-centered human services. A bachelors degree is required and advanced degree (Masters Ph.D.) in business marketing communications or related field is strongly desired. A minimum of 5 years experience in a senior leadership role either in-house or with an agency is also required. Demonstrated experience and leadership in managing an integrated marketing/strategic communications role including but not limited to paid earned and owned initiatives to advance an organizations mission and goals as well as individual initiatives to drive awareness partnership and donations are key components to being successful from the outset in this role.
Required Experience:
Chief
Key Skills
- Corporate Paralegal
- Corporate Banking
- Bluetooth
- Environment Health And Safety
- Corporate Development
