Manager, Marketing & B2B Communications (Media Solutions) (TeleworkHybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This is a hybrid role with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines. Position based in Montreal.

Your Role

Reporting to the Senior Manager Marketing & B2B Communications you will develop integrated marketing and B2B communications plans for CBC & Radio-Canada Media Solutions working closely with our sales teams. You will be responsible for communications strategies brand management sales tool creation media relations partnerships and events in order to contribute to divisional sales targets.

As the Manager based in Montreal you will lead a cross-functional team that supports operations in both Montreal and Toronto collaborating daily with your counterparts to ensure strategic consistency across markets.

You must ensure effective use of resources and measurement of deliverables against the strategic plan. You will be responsible for adhering to budgets as well as corporate standards and policies.

Responsibilities

• Assess the needs of the sales teams.

• Develop positioning and craft impactful marketing and communications strategies.

• Ensure the integrity of the brand.

• Lead trade marketing and event strategies with high standards of excellence throughout Quebec.

• Advise and support CBC & Radio-Canada Media Solutions leadership.

• Design implement and optimize comprehensive 360 marketing campaigns focused on client acquisition and retention.

• Lead the Montreal-based Marketing & B2B Communications team.

• Collaborate with the Toronto-based Marketing & B2B Communications team.

• Manage a high volume of deliverables including the production of sales tools major events B2B website updates monthly newsletters ad hoc communications sponsorship activations and much more.

• Build and maintain strong relationships with key industry players.

How you will make a difference:

• Being an engaging and inspiring leader.

• Motivating your team and remaining inclusive.

• Producing outstanding results.

• Co-creating an engaging vision with divisional leadership.

• Having a creative mind and fostering an environment that encourages innovation and risk-taking.

• Understanding effective influence tactics and strategies in the industry.

• Having a strong ability to anticipate issues and resolve unforeseen challenges.

• Having knowledge of and comfort using CRM tools.

• Having an analytical data-driven mind.

• Bringing a deep understanding of CBC/Radio-Canadas offerings across all platforms and a strong grasp of the advertising sales landscape within the Quebec ecosystem.

• Being comfortable navigating and using social media to promote the brand.

• Having excellent command of French.

• Being bilingual (English/French) (mandatory).

Please note this is a six-month temporary position with the possibility of renewal after this period. This full-time position is not a consulting assignment but an opportunity to join the team and take advantage of attractive CBC/Radio-Canada employee benefits.

What we are looking for:

• University degree in communications marketing business management or a related discipline.

• Five years team management experience.

• 10 years combined experience in planning and writing B2B communications; planning and producing trade marketing tools; media relations; sponsorship activation and organizing large-scale events; lead generation and internal/external communications.

• Solid understanding of the broadcasting industry CBC/Radio-Canada programming and competitors activities.

• Stellar communication and collaboration skills.

• Ability to be proactive and independent as well as manage multiple projects simultaneously under tight deadline pressure.

• Exceptional strategic client service relationship management negotiation and leadership skills.

• Ability to develop and maintain professional business relationships internally and manage through influence; tact and diplomacy.

• Superior oral and written communication skills in French.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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