VP, Creative

West Hollywood, CA - USA

Yearly Salary: USD 190000 - 250000

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

ABOUT THIS ROLE
Patrick Ta Beauty is looking for a talented passionate VP Creative to help shape the creative vision that will define the future of our rapidly growing brand. The VP Creative will be responsible for refining and championing the brands creative vision across all consumer touchpoints including brand identity packaging visual merchandising print collateral social assets digital and non-digital media content and paid media assets. This role will collaborate closely with the brand founder and Creative Director Patrick Ta to develop strategic and disruptive campaigns that bring his creative vision and brand aesthetic to life and capitalize on our social-first artistry POV.

The VP Creative will oversee brand storytelling as well as work with best-in-class third party partners on video production product and lifestyle shoots casting and creative agency and content creation partners when warranted. This role will report to the CEO.

ABOUT PATRICK TA BEAUTY
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo brand is rooted in Patricks decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all creating luxurious easy-to-use formulas designed for bothprofessionals and everyday beauty lovers. The brand is built on intentional innovation focusing onproducts that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award-winningduoblushes and its glow-enhancing formulas which emphasize the power of layering and multi-dimensional color. Since launch the brand has achieved top-tier rankings at Sephora with a cult following among makeup artists celebrities and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty pushing boundaries withpro-inspired innovation that meets consumer-friendly functionality.

ROLES & RESPONSIBILITIES

Partner with Patrick Ta our founder and Creative Director to guide brandevolution with an emphasis on elevating the brands aesthetic POV
Champion the brands creative expression across all 360 marketingtouchpoints including product launch campaigns social content websitein-store signage and visual merchandising
Finalize Brand Book to reflect authentic and ownable creative aestheticacross photography video and product editorial style and ensure that it isused consistently across all consumer touchpoints
Big idea generator pushing the boundaries of what has been done bytraditional beauty brands toward whats possible to keep the brand at theforefront of cultural relevance and ahead of competitors
Lead campaign development and execution including ideating and refiningconcepts in partnership with copywriter developing content capture plansplanning shoot production with internal and external resources anddelivering launch asset toolkit to support channel needs (field retail socialpaid media digital)
Translate creative vision for retail-facing assets including visualmerchandising Sephora booth design (Sephoria SMC) in-store events aswell as consumer experiential events
Lead casting photo shoots location selection/ stage setting and final selectsin partnership with Creative Director
Lead collaborations with external creative partners like photographersvideographers agencies product designers and freelancers
Build new processes for ideation refinement and approval of creative work to deliver the strongest most disruptive ideas that will set the brand apart from competitors while delivering a consistent and recognizable visual identity for the brand
Grow and mentor creative teamto foster continuous growth and development
Partner closely with CMO and VP of Sales to ensure strategic and competitively
differentiated marketing assets rooted in channel best practices

WE THINK YOULL BE A GREAT FIT IF

Youre a leader & a strong communicator. You have a strong point of view anda vision to create the campaigns and assets that will shape the future of PatrickTa Beauty. You can clearly communicate your creative vision and get othersmotivated and onboard.
Youre passionate about the beauty industry but also inspired by fashionlifestyle and pop culture. You love beauty and stay abreast of the latest trendsbut also take inspiration from the broader world of fashion and pop culture. Youhave your finger on the pulse of whats driving trend and culture and are excitedto learn more about how to connect with our consumer in new ways.
Youre driven & resourceful. You are a self-motivator with the ability to work onmultiple projects manage several partners and meet tight deadlines seamlessly.You are a natural problem solver and troubleshooter.
Youre deeply knowledgeable about your craft. You have hands-on experienceand have successfully ideated shot and delivered multiple 360 creativecampaigns for brands and/or products in the beauty industry.
You have a network of creative experts and freelancers. You understandcompanies in the build stage and can call upon your network as needed forspecial projects or during high volume time periods when greater contentproduction throughput is required.
Youre entrepreneurial at heart. Youre energized by small teams with bigideas and obsessed with finding a way to make amazing things happen. Youare excited by the prospect of solving unique creative challenges and energizinga team to work nimbly and creatively to maximize opportunities.

PROFESSIONAL QUALIFICATIONS

15 years hands-on experience art directing and designing visuals workingclosely with copy and content as art director within an internal brandcreative team bringing 360 brand and/or product launch campaigns to life
Proven experience producing organizing leading and art directingphotoshoots video shoots and other major production events
Expert-level experience in design tools such as InDesign and Photoshop aswell as creative project management tools
Exceptional communication organizational project management andpresentation skills. Effective collaboration skills.
Ability to manage timelines and fast-track schedules as needed.
Creative problem solver idea leadership and desire to pioneer comfortable withpushing for remarkable and finding a way across every project.
10 years leading creative internally for a high-growth prestige beauty orfashion brand
10years leading and building creative teams

WHAT WE OFFER

Bonus Opportunity
Health Benefits
401(k) With a Company Match
Product Discount Program
Flexibility & Wellness Stipend
Paid Leave Programs
Paid Holidays & Summer Fridays

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Required Experience:

Exec

ABOUT THIS ROLEPatrick Ta Beauty is looking for a talented passionate VP Creative to help shape the creative vision that will define the future of our rapidly growing brand. The VP Creative will be responsible for refining and championing the brands creative vision across all consumer touchpoints in...

Partner with Patrick Ta our founder and Creative Director to guide brandevolution with an emphasis on elevating the brands aesthetic POV
Champion the brands creative expression across all 360 marketingtouchpoints including product launch campaigns social content websitein-store signage and visual merchandising
Finalize Brand Book to reflect authentic and ownable creative aestheticacross photography video and product editorial style and ensure that it isused consistently across all consumer touchpoints
Big idea generator pushing the boundaries of what has been done bytraditional beauty brands toward whats possible to keep the brand at theforefront of cultural relevance and ahead of competitors
Lead campaign development and execution including ideating and refiningconcepts in partnership with copywriter developing content capture plansplanning shoot production with internal and external resources anddelivering launch asset toolkit to support channel needs (field retail socialpaid media digital)
Translate creative vision for retail-facing assets including visualmerchandising Sephora booth design (Sephoria SMC) in-store events aswell as consumer experiential events
Lead casting photo shoots location selection/ stage setting and final selectsin partnership with Creative Director
Lead collaborations with external creative partners like photographersvideographers agencies product designers and freelancers
Build new processes for ideation refinement and approval of creative work to deliver the strongest most disruptive ideas that will set the brand apart from competitors while delivering a consistent and recognizable visual identity for the brand
Grow and mentor creative teamto foster continuous growth and development
Partner closely with CMO and VP of Sales to ensure strategic and competitively
differentiated marketing assets rooted in channel best practices