Subdir Ventas Digitales & Captacion

Requisition ID: 243354

Join a purpose driven winning team committed to results in an inclusive and high-performing culture.

Subdir Ventas Digitales & Captación (Senior Manager Digital Sales & Acquisition)

Purpose

The Senior Manager Digital Sales & Acquisition (Subdir Ventas Digitales & Captación) is responsible for executing digital sales strategies managing product-channel fit and optimizing performance across digital touchpoints for driving digital client acquisition and onboarding stages. This role ensures the effective implementation of campaigns compliance with governance standards and continuous improvement of digital sales funnels and growth loops through data-driven insights and cross-functional collaboration to enhance digital user acquisition.

This role is key to implement and optimize digital sales initiatives and continuous improvement of growth loop that align with business goals enhance client acquisition and onboarding and improve conversion rates across digital platforms.

Accountabilities

Digital Sales Strategy & Execution

Design and execute digital sales strategies aligned with business goals to drive acquisition and onboarding (first 90 days of client journey)

Design and launch acquisition loops aligned with business goals and customer needs (lead recovery welcome sequences education in-app onboarding first transaction first cross-sell)

Scale growth loop performance using metrics like CPA LTV and adoption

Manage product-channel combinations based on customer behavior and performance

Validate new campaign ideas and follow-up mechanisms using digital insights

Experimentation & Performance Optimization

Drive commercial actions and monitor digital sales progress

Manage KPIs per channel (CTR conversion rate engagement) to guide decision-making and goal tracking

Implement and manage multi-channel attribution models for budget and campaign optimization

Co-define and ensure event tracking and deep linking standards

Collaboration & Governance

Coordinate with marketing product and segment teams on messaging and adapt product-channel strategies

Support governance frameworks and data-driven decision-making for campaigns and KPIs

Validate legal and regulatory compliance of campaigns and communications

Customer Experience & Personalization

Maintain digital sales performance and propose experience improvements

Adapt and personalize strategies tailored to segment and client stage

Conduct A/B testing and ensure consistent results across digital touchpoints

Share learnings and best practices from campaigns to support knowledge sharing

Education / Experience / Other Information

35 years of experience in digital sales marketing or e-commerce

Strong understanding of digital sales funnels campaign execution and performance metrics

Experience working with cross-functional teams in a fast-paced environment

Proficiency in digital tools and platforms (e.g. analytics dashboards Customer Engagement Platform Customer Data Platform) and analytics tools (e.g. Power BI Google Analytics Mixpanel Amplitude)

Analytical mindset with the ability to interpret data and generate actionable insights

Excellent adaptability collaboration communication and organizational skills

Experience in a financial institution is highly valued

Must be fluent in Spanish and able to use English for reporting and platform navigation

Working Conditions

Plaza Scotiabank - Miguel Hidalgo

Work in an open-concept office environment

Travel may be required.

Agradecemos tu interés. Sin embargo únicamente las personas seleccionadas para entrevista serán contactadas

Si necesitas algún tipo de adaptación en temas de accesibilidad durante el proceso indícalo a nuestro equipo de Atracción de Talento

**Bajo ninguna circunstancia solicita pruebas de embarazo ni de VIH**

Location(s): Mexico : Ciudad de México : Miguel Hidalgo

Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.

At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.