Key Account Manager, Grocery

Business Development:

Utilizes a strong understanding of relevant Grocery Channels to source viable new business opportunities to expand reach and distribution of Red Bull.

Ongoing identification of new customer opportunities lead generation sales call preparation meetings to pitch & close new business.

Strong negotiation and sales skills capable of selling to both field level and regional head offices

Provides ongoing account maintenance and regional channel direction

Builds clear concise and actionable recaps for Red Bull Canadas HQ
 

Sales and Distribution Strategy Development & Execution:

Creates best-in-class expectations with regards to distribution visibility and pricing

Ensures new account growth plans & KPI goals are planned out by distributor by channel for each year

Manages the monthly results vs sales targets budget and ROI

Works with Distribution Managers (DPMs)/Distribution Partners (DPs) and Field teams on all new business opportunities to establish optimal service frequency implementation

Clear and collaborative planning/communication between Red Bull Canadas distribution department regarding DSD routes to market

Promotions:

Identifies and outlines promotional tactics by customer and initiative

Executes national and regional promotions across all customers

Creates synergies between sales & marketing through coordinated sampling efforts with Field Marketing

Participate in regional teams 360 planning/marketing direction
 

Develop and Share Best Practices:

Analyze performances identify optimizations and build recommendations

Track and share competitors activity

Communicates success that can be replicated by other Retail channel team members

Participate in monthly/quarterly Grocery Channel program communication to DPMs & DPs Field teams and Red Bull Canada

Assist DPMs in building DP capabilities across key Grocery Channel customers

Manages and tracks results monthly for channel specific and external reporting

Shares best practices with customers in an effort to duplicate success in similar accounts

Ways of Working:

Builds collaborative business plans with key stakeholders within the Red Bull Canada framework (Insights Field Marketing Communications Digital Marketing Sport Marketing Regulatory eCommerce)

Regular business updates and analysis with Director of Multi-Channel

Participates and drives regional data for distributor meetings in regards to Grocery Channels sales insights

Qualifications :

Minimum 3-5 years sales experience in Off-Premise/Key Accounts/Business Development/Distribution

In-depth knowledge of the CPG industry and trade

Bachelors Degree required

Experience and success in driving new business development

Strong self-starter who takes initiative and has a real passion to win

Creative solutions oriented mindset

Exceptional communication skills including presenting negotiating and training abilities.

Strong planning and project management competencies

Must be extremely proficient in Microsoft Excel and PowerPoint

Bilingual (English/French) preferred. English-speaking candidate with French as an asset will also be considered.

Additional Information :

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

Remote Work :

No

Employment Type :

Full-time