Senior Designer, Brand Marketing
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description:
Senior Designer Brand Marketing
Dow Jones Job LocationNYC Job ID50390
Dow Jones and The Wall Street Journal are seeking a talented agile Senior Designer to join the Brand Marketing team. This role leads design and execution of mid- and lower-funnel performance marketing campaigns across WSJ WSJ Barrons and MarketWatch including paid platforms (Meta Google360 Reddit LinkedIn etc.) and owned channels. You will also design and build email campaigns that support acquisition engagement and retention goals.
This role partners closely with performance marketing strategy channel specialists project management and our creative production partner agency to produce impactful brand-forward design-driven campaigns that drive measurable results while ensuring adherence to our brand standards. This Senior Designer role is specialized in Performance Marketing and is central to fueling customer acquisition informing optimization and strengthening brand perception.
The ideal candidate is a strong visual designercreative strategic systems-minded detail-oriented and energized by fast-paced iterative work. You must be comfortable testing learning adapting and scaling creative quickly based on real-time data and shifting priorities.
Reports to: Lead Visual Designer
You Will:
Creative Strategy & Development for Performance Marketing
Participate in ideation sessions creative reviews and feedback cycles to develop and refine campaign concepts.
Translate strategic direction campaign goals and audience insights into effective design solutions within established and evolving brand systems.
Build and adapt performance marketing design systems that balance emerging visual identities with brand consistency.
Design and produce high-quality creative across platforms including static animation and lightweight video assets.
Deliver a high volume of variations efficiently in collaboration with Brand team and creative production agency partner while maintaining quality brand alignment and a test-and-learn mindset.
Present work clearly with rationale and iterate quickly based on feedback data and performance insights.
Brand Consistency & Design Execution
Maintain deep understanding of brand guidelines and visual identity systems to ensure consistency and design excellence across all assets and channels.
Execute designs that align with briefs business objectives and brand standards while supporting performance and scalability.
Retouch images edit video and perform visual enhancements to ensure polished high-quality output.
Optimize creative using performance data audience behavior and platform insights to improve results.
Collaboration
Partner closely with the Brand team project managers and creative production agency partner to understand objectives plan workload meet timelines and deliver cohesive creative.
Ensure design solutions support marketing and revenue objectives while reinforcing brand standards.
Best Practices Trend Awareness and Cultural Fluency
Stay current on industry best practices platform updates competitor creative and campaigns and emerging approaches in performance marketing design.
Track social media lifestyle cultural and platform-native trends to create relevant engaging creative.
Be a continuous learner applying insights from design creative and category-adjacent trends to inspire new approaches.
What Youll Do
Concept design and deliver performance-driven creative across paid and owned channels.
Build email layouts and enhance visual systems for customer engagement and acquisition flows.
Translate strategy insights and data into audience-first creative solutions.
Design test and iterate a high volume of campaign assets efficiently.
Present ideas and concepts clearly and effectively to colleagues and stakeholders.
Ensure every asset is on-brand high-quality and aligned with broader business and marketing priorities.
Apply platform best practices and trend awareness to evolve the creative approach continuously.
Incorporate performance learnings and customer insights to refine creative output.
Contribute to a culture of experimentation agility and creative innovation within marketing.
Execute work using Figma Knak and Adobe Creative Cloud with consistency and quality.
You Have:
57 years of experience in visual design marketing design or performance creative.
Strong portfolio demonstrating visual design excellence and experience building or implementing digital brand identities.
Expertise in Figma and Adobe Creative Suite (AfterEffects Photoshop Illustrator InDesign).
Experience producing both static and animation/video creative for performance platforms.
Strong understanding of brand identity layout typography and visual systems.
Ability to balance brand integrity with performance-driven experimentation.
Thrives in fast-paced high-output environments with shifting priorities.
Excellent communication skills and ability to present and explain design decisions clearly.
Familiarity with accessibility standards and best practices.
BA/BFA in Graphic Design Visual Design Visual Communication or related fields.
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Business Area:
Dow Jones - MarketingJob Category:
Creative & DesignUnion Status:
Union rolePay Range: 90000.00 - 110000.00We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Senior IC
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
