Product Line Manager Screening

Product Line Manager Screening

Position Summary

We are growing our market share in the small mining & aggregate industry by extending our proven crushing and screening solutions to this important customer segment. To support this initiative we are seeking a Product Line Manager to lead the effort ensuring exceptional value and performance for our customers.

The Product Line Manager (PLM) is responsible for defining developing and driving the success of FL Smidths screening equipment portfolio for the small mining and aggregate sector. This role ensures the product line meets market needs delivers profitable growth and strengthens FL Smidths position through a robust distribution network. The PLM acts as the business owner for the product linebalancing technical excellence commercial strategy and customer valuewhile collaborating across engineering supply chain sales and marketing to execute a clear go-to-market plan.

Key Responsibilities

Portfolio & Strategy Development

• Define and maintain the screening product portfolio for the small mining and aggregate sector.
• Identify gaps and opportunities in the market to guide new product development or enhancements.
• Ensure products meet performance cost and compliance requirements for target markets.

Market Intelligence & Positioning

• Conduct market analysis and competitor benchmarking to inform product strategy.
• Develop clear value propositions and differentiation strategies for the screening portfolio.
• Monitor industry trends and customer needs to anticipate future requirements.

Commercial Ownership

• Set pricing strategies and margin targets aligned with business objectives.
• Support regional sales teams and distributors with technical and commercial guidance.
• Develop bundled offerings (equipment spares service) to maximize customer value.

Go-to-Market Execution

• Create launch plans for new products including marketing collateral and training materials.
• Collaborate with marketing to develop campaigns and digital content for distributors.
• Drive distributor engagement and ensure readiness for product promotion.

Distributor & Customer Support

• Establish strong relationships with key distributors and provide ongoing technical support.
• Develop training programs for distributors on product features applications and maintenance.
• Act as the escalation point for complex customer inquiries related to screening equipment.

Operational Coordination

• Work closely with engineering supply chain and manufacturing to ensure product availability and quality.
• Forecast demand and manage inventory planning for the screening portfolio.
• Monitor lead times and drive initiatives to improve delivery performance.

Performance Monitoring & Reporting

• Track portfolio performance against KPIs (sales growth market share profitability).
• Prepare regular reports and insights for senior management.
• Use data analytics to identify trends and optimize product strategies.

Compliance & Sustainability

• Ensure all products meet relevant safety and environmental standards.
• Promote energy-efficient and sustainable design principles in the portfolio.

Proposal Development

• Generate equipment proposals based on customer specifications.
• Size equipment to meet requirements.
• Estimate and provide pricing.
• Complete customer-required documentation.

Customer & Internal Collaboration

• Work closely with customers and internal departments to clarify product requirements terms and conditions.
• Attend customer review meetings both on-site and via teleconference.

Engineering & Product Development

• Collaborate with engineering on product options and upgrades to meet customer needs.
• Support market research for R&D including product development and new product initiatives.
• Assist in developing standard sizing techniques for company-specific products.

Training & Product Expertise

• Provide product training to customers vendors and internal personnel.
• Serve as a Product Champion.
• Help build and promote a culture of innovation and continuous product improvement.

Qualifications

• Bachelors degree in Engineering or related technical discipline (preferred).
• Product knowledge Deep understanding of screening technologies & their application.
• 510 years of experience in product management or similar in crushing & screening sector.
• Go-to-Market Expertise: Experience in product launches channel development and distributor engagement.
• Strong understanding of technical specifications and ability to interpret RFQs and drawings.
• Excellent communication presentation and influencing skills.
• Ability to work in a global cross-functional environment.

Competencies

• Strategic thinking and problem-solving.
• Commercial and technical balance.
• Leadership and collaboration.
• Customer-centric mindset.