Job Description

Current work authorization for Canada is required for all openings

You will be working on a flexible hybrid schedule as part of Fidelitys dynamic working arrangement

Company Overview

At Fidelity weve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and were constantly seeking to find new and better ways to help our clients. As a privately owned company we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means youll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. Youll have a wide range of opportunities to grow and develop your career in an inclusive environment where youll feel valued and supported to be your best - both personally and professionally.

The Opportunity

Reporting to the VP Marketing the Director Marketing Technology and AI Enablement is responsible for leading Fidelity Canadas marketing technology strategy governance and innovation agenda ensuring all marketing platforms data and AI capabilities operate as a unified ecosystem that drives automation personalization and business results.

This Director oversees the Marketing Automation team Digital Experience team and Digital Product Managers for the and MarTech scum teams providing both strategic leadership and hands-on direction for platform operations data integration and AI enablement.

The Director combines deep marketing technology expertise with leadership and executional excellence. They will enable data-driven marketing across all channels strengthen the connection between marketing sales emerging businesses and product experiences and advance the intelligent use of data automation and AI in every facet of Fidelity Canadas marketing delivery.

What You Will Do

Lead the Marketing Technology and AI Strategy

• Develop and execute a multi-year roadmap for marketing technology and AI enablement aligned to business growth and client engagement goals.

• Build a connected ecosystem across platforms including Adobe Experience Cloud Salesforce Seismic and Marketo.

• Integrate automation and AI across workflows to improve efficiency targeting and measurement.

• Establish standards for platform governance data privacy and consent compliance (CASL PIPEDA).

• Partner with IS Data and Compliance to ensure secure responsible AI adoption.

• Define business cases KPIs and measurement frameworks for new technologies and pilots.

Oversee Platform Operations and Digital Product Delivery

• Lead the Digital Product Managers responsible for and the MarTech Scrum teams ensuring clear priorities sprint planning and stakeholder alignment.

• Manage day-to-day system operations integrations and data pipelines to enable analytics and personalization.

• Drive agile delivery practices to increase release velocity and transparency.

• Oversee vendor contracts and budgets to ensure scalability and performance.

• Partner with Digital Experience to continuously improve usability and accessibility across all digital properties.

Advance Marketing Automation and Personalization

• Lead the Marketing Automation team to build and manage programs that engage advisors and investors across email web SMS and events.

• Integrate AI-driven decisioning segmentation and dynamic content into campaigns.

• Partner with Sales to align CRM and lead-qualification processes.

• Maintain dashboards that measure campaign effectiveness and engagement across digital channels.

Drive AI Enablement and Marketing Intelligence

• Lead the integration of AI into Fidelitys MarTech stack (Adobe Experience Cloud Salesforce Seismic) enabling smarter targeting automation and campaign optimization.

• Embed AI into digital experiences across and mobile apps including recommendations next-best-action logic intelligent search and content personalization.

• Enable teams to use AI-assisted content and campaign tools (e.g. generative AI automated testing predictive scoring) to improve speed and effectiveness.

• Partner with Data & Analytics to connect AI outputs to dashboards and business intelligence improving insight velocity and marketing ROI.

• Run AI pilots evaluate vendors and scale high-impact use cases that reduce manual effort or improve engagement.

• Ensure all AI capabilities follow responsible AI privacy consent and compliance standards.

Lead and Develop a High-Performing Team

• Manage and mentor leaders across Marketing Automation Digital Experience and Digital Product Management.

• Create clear objectives KPIs and development plans that build accountability and growth.

• Foster a culture of innovation agile collaboration and data-driven problem solving.

• Partner cross-functionally with Events Content and Customer Journey Strategy to ensure seamless delivery.

What You Will Bring

• Experience in marketing technology automation or digital technology leadership in large matrixed organizations.

• Strong influencing and partnership skills across Marketing Technology Data and senior leadership.

• Proven leadership of high-performing teams and ability to coach across functions.

• Deep knowledge of financial services and wealth management is an asset.

• Systems thinker with experience managing complex technology stacks.

• Comfort working with data including PII and sensitive information.

• Strong communication and project management skills with the ability to pivot quickly.

• A clear vision for how technology AI and data can improve efficiency and customer experience

Experience Education

• University degree (Bachelor Degree) or equivalent work experience.

• Education in Marketing Computer Science Engineering Data Science or Business Technology or related field.

• 710 years of experience in marketing technology marketing automation digital product or technology leadership within large matrixed organizations.

• Demonstrated success implementing and scaling enterprise MarTech ecosystems (Adobe Experience Cloud Salesforce Seismic Marketo) and integrating AI/ML capabilities into marketing workflows.

• Hands-on experience with agile delivery including backlog ownership sprint planning and cross-functional coordination with IS and Data teams.

• Strong background in data strategy integration and analytics enablement including comfort working with sensitive data and PII.

• Proven ability to manage multi-million-dollar platform budgets vendor contracts and complex delivery pipelines.

• Experience leading and developing high-performing teams across multiple MarTech or digital functions.

• Experience in financial services fintech or enterprise B2B/B2C organizations is a strong asset.

Nice to Have

• Experience in financial services fintech or enterprise B2B/B2C organizations.

• Professional development in AI automation or data analytics.

• Canadian Securities Course (CSC).

• Certified ScrumMaster (CSM) PMI-ACP or PMP.

• Adobe Experience Cloud or Salesforce certifications.

• AI/ML or Data Science certifications.

Some of the ways well help you feel valued and supported as part of our team:

• Flexible working arrangements - 100% remote hybrid and in office options

• Competitive total compensation including company contributions to your group RRSP without a matching requirement from you

• Comprehensive health benefits that start on your first day with 100% employer-paid premiums that include up to $5000 annually for mental health services and therapy

• Parental leave top-up to 100% of your salary for a period of 25 weeks

• Up to $650 for home office equipment

• Generous time off policy including 2 paid days annually to volunteer at a charity of your choice

• Diversity and inclusion programs including an active network of Employee Resource Groups

• Extensive professional development opportunities including access to over 11000 training and development courses tuition reimbursement and monetary rewards for completing a required designation

We care a lot about fostering a compassionate people-centric culture and are proud to have been named one of Canadas Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race color religion sex sexual orientation gender identity or expression national or ethnic origin age disability family status protected veterans status Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation please email us at .

No telephone inquiries or agencies please. We thank all applicants for their interest please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity

We are proud to be recipients of the following:

Awards

Canadas Top 100 Employers
o Greater Torontos Top Employers
o Canadas Top Family-Friendly Employers
o Canadas Top Employers for Young People

Great Place To Work Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Todays Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

LinkedIn Top Companies in Canada

Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer

Designations
Canadian Compassionate Companies Certified
Benefits Canadas Workplace Benefits Award - Future of Work Strategy
TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
Canadian HR Reporters Most Innovative HR Team