Director of Retention & Lifecycle Remote

San Diego, CA - USA

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

Our client a top beauty company with a focus on health and wellness as well as aesthetic (hair loss and skin aging products) is seeking top talent on their growth team!

About The Position
Were looking for a hands-on operator to take full ownership of our retention and lifecycle
marketing engine across email SMS and subscription products. Youll start by auditing
everything — no stone left unturned — and then either optimize it or rebuild it from the ground
up to drive revenue repeat purchase rate LTV/CAC ratio and subscriber retention.
Youll be responsible for creating and executing performance-driven campaigns setting up
high-converting automations improving CAC payback periods and helping us increase the % of
revenue driven from owned channels.
Youll also partner with the acquisition team to design post-click funnels that maximize every
paid lead and work closely with our data team to ensure clean mapped customer journeys from
first click to final dollar. This is not a manage the agency role — youll be rolling up your
sleeves and driving the outcomes.

What youll do:
Full-funnel retention and lifecycle strategy for all our product lines
All email & SMS automations flows campaigns segmentation and deliverability
Customer onboarding post-purchase cross-sell/upsell winback and churn-reduction
journeys
Conversion-optimized landing pages and funnel architecture in partnership with
acquisition
Retention analytics & attribution — e.g. what flows campaigns and product types drive
actual repeat revenue
LTV modeling MRR reporting cohort views and CAC payback improvement
Copy offer and experience testing — from subject lines to multi-step funnels
Retention experimentation roadmap backlog prioritization test velocity and outcome
tracking
Lifecycle tech stack ownership vendor evaluation performance improvement
Data cleanliness and tracking — work closely with data engineering to ensure full-funnel
clarity
Leveraging AI tools and automation to increase workflow efficiency accelerate testing
cycles and identify revenue-driving insights
Improving and optimizing quiz-based lead funnels — ensuring segmentation
personalization and lifecycle logic are tightly integrated to convert and retain customers
effectively.

Your success will be measured by how these metrics improve:
Email/SMS Revenue %
LTV/CAC
Returning Customer Revenue
Subscriber Retention
MRR Growth
The ideal candidate has:
Are a hands-on executor not just a strategist or manager
Have strong experience in DTC retention marketing (email SMS subscriptions) —
ideally in health beauty or wellness
Obsess over performance metrics: LTV CAC MRR CVR cohort LTV/CAC
Have built from scratch (or rebuild/optimized) retention systems before — and can
speak clearly to what worked
Can identify system gaps fast and drive solutions without needing step-by-step
guidance
Love partnering with paid acquisition data and product to drive better funnel
performance
Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive
smarter testing creative and insights
Think in systems: flows loops attribution journeys
Want to be held accountable to impact not output
Write clearly think critically and default to action over endless planning

Tools Youll Use
Klaviyo Postscript
Skio Recharge Loop
Google Sheets Looker Northbeam
Shopify GA4

Our Core Values and what we built our culture around:
WE THINK BIG: We have a forward-thinking growth mindset and always consider the
big picture in our decisions
PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to
make data-informed decisions
WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out
improvements or changes to achieve goals
OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share
feedback with each other with radical candor and transparency
CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we
work and challenging each other to bring new ways of thinking to the table
PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other
to contribute to a positive team culture

Competitive Compensation and Benefits:
Competitive compensation including performance-based bonus
Unlimited PTO
Flexible schedule
Healthcare (medical dental & vision) fully covered
Gym membership credit your physical and mental health is super important
Kindle/Audible credits We really value lifelong learning and personal development
Free Products!
Paid maternity/paternity leave
Work anywhere / remote job

Our client a top beauty company with a focus on health and wellness as well as aesthetic (hair loss and skin aging products) is seeking top talent on their growth team!About The PositionWere looking for a hands-on operator to take full ownership of our retention and lifecyclemarketing engine across...

Our client a top beauty company with a focus on health and wellness as well as aesthetic (hair loss and skin aging products) is seeking top talent on their growth team!