Our client is a leading influencer marketing agency in Singapore. They are seeking a Creative Strategy Director to lead the agencys transformation from an influencer-marketing leader to an influence-led creative agency. Elevate the company from strong end-to-end execution to strategic insight-driven and culturally relevant creative storytelling with influencers at the core of every idea.
Role Purpose
To architect and lead the agencys creative strategy function bridging business development account management and influencer community teams. This leader will integrate brand strategy creative concepting and cultural insight into holistic campaigns that drive both business results and cultural impact.
Archetype: The Influence-Led Creative Strategist
A hybrid leader who blends brand strategy creative direction and social influence. Business-minded but creatively inspired. They turn audience insight into powerful influence-led ideas and see influencers as culture shapers not media placements.
They make influence the idea not the afterthought.
The successful candidate will be the creative-strategy anchor of the agencys next decade. A culture shaper storyteller and strategist who can transform influence from an executional deliverable into a creative force that defines how brands grow.
Requirements
Core Competencies
Strategic & creative problem framing
Influence-led ideation & campaign architecture
Storytelling deck narrative & pitch excellence
Cross-functional leadership across BD AM and community teams
Cultural & social trend fluency
Coaching & capability building
Ideal Background
1015 years in creative strategy brand strategy or integrated marketing
Experience in social-first or hybrid creative agencies
Proven record of campaigns where influencers are central to the creative idea
Strong storytelling presentation and client-facing ability
Personality & Leadership DNA
Visionary but grounded: balances big ideas with practicality
Builder mindset: thrives in creating new capabilities from scratch
Collaborative and ego-free: works cross-functionally with respect
High EQ coach: mentors teams to think strategically and creatively
Culturally curious: lives and breathes audience trends and digital behavior
Success Metrics (Year 1)
Build the agencys creative strategy framework adopted across teams
Lift pitch-win rate through stronger storytelling and creative narratives
Deliver 35 flagship campaigns redefining influence-led creativity
Coach AMs & curators into strategic storytellers
Strengthen the agencys external reputation as a thought leader in influence-driven creativity
Key Red Flags
Traditional ad creative without strategic grounding
Theoretical strategist without executional empathy
Operations-only influencer background
Ego-driven critic instead of collaborative builder
For clarifications please contact Karyn Choo (EA Personnel Reg: R) at
Employment Agency: Jobs Jolt Private Limited
EA Licence No.: 24C2131
Our client is a leading influencer marketing agency in Singapore. They are seeking a Creative Strategy Director to lead the agencys transformation from an influencer-marketing leader to an influence-led creative agency. Elevate the company from strong end-to-end execution to strategic insight-driven...
Our client is a leading influencer marketing agency in Singapore. They are seeking a Creative Strategy Director to lead the agencys transformation from an influencer-marketing leader to an influence-led creative agency. Elevate the company from strong end-to-end execution to strategic insight-driven and culturally relevant creative storytelling with influencers at the core of every idea.
Role Purpose
To architect and lead the agencys creative strategy function bridging business development account management and influencer community teams. This leader will integrate brand strategy creative concepting and cultural insight into holistic campaigns that drive both business results and cultural impact.
Archetype: The Influence-Led Creative Strategist
A hybrid leader who blends brand strategy creative direction and social influence. Business-minded but creatively inspired. They turn audience insight into powerful influence-led ideas and see influencers as culture shapers not media placements.
They make influence the idea not the afterthought.
The successful candidate will be the creative-strategy anchor of the agencys next decade. A culture shaper storyteller and strategist who can transform influence from an executional deliverable into a creative force that defines how brands grow.
Requirements
Core Competencies
Strategic & creative problem framing
Influence-led ideation & campaign architecture
Storytelling deck narrative & pitch excellence
Cross-functional leadership across BD AM and community teams
Cultural & social trend fluency
Coaching & capability building
Ideal Background
1015 years in creative strategy brand strategy or integrated marketing
Experience in social-first or hybrid creative agencies
Proven record of campaigns where influencers are central to the creative idea
Strong storytelling presentation and client-facing ability
Personality & Leadership DNA
Visionary but grounded: balances big ideas with practicality
Builder mindset: thrives in creating new capabilities from scratch
Collaborative and ego-free: works cross-functionally with respect
High EQ coach: mentors teams to think strategically and creatively
Culturally curious: lives and breathes audience trends and digital behavior
Success Metrics (Year 1)
Build the agencys creative strategy framework adopted across teams
Lift pitch-win rate through stronger storytelling and creative narratives
Deliver 35 flagship campaigns redefining influence-led creativity
Coach AMs & curators into strategic storytellers
Strengthen the agencys external reputation as a thought leader in influence-driven creativity
Key Red Flags
Traditional ad creative without strategic grounding
Theoretical strategist without executional empathy
Operations-only influencer background
Ego-driven critic instead of collaborative builder
For clarifications please contact Karyn Choo (EA Personnel Reg: R) at
Employment Agency: Jobs Jolt Private Limited
EA Licence No.: 24C2131
View more
View less