Senior Marketing Manager | Employer Base Management

Description

TELUS Health is dedicated to empowering every person to live their healthiest life. We leverage leading-edge technology to shape the future of health making healthcare more accessible and delivering improved health experiences for everyone. Join our innovative team and make your future friendly while transforming healthcare across North America.

Our team and what well accomplish together

As the Senior Marketing Manager Employer Base Management you will be pivotal in developing and executing customer retention churn prevention utilization/engagement and upsell/cross sell initiatives to maximize customer lifetime value across both the Canadian and US markets.

What youll do

Develop and execute customer retention and churn prevention programs

Collaborate with cross-functional teams including Demand Generation Product Marketing Pricing and CSM to create and implement comprehensive customer retention strategies. Leverage insights from CSM team customer-usage data and feedback to identify at-risk accounts and design end to end customer lifecycle programs. Develop and track metrics for churn prevention such as customer satisfaction product adoption and engagement while optimizing strategies to enhance customer lifetime value.

Drive increased utilization and engagement
Oversee all employer account communications with CSM teams including onboarding education and customer lifecycle check ins ensuring messaging is aligned to our business goals and customer needs. Deepen customer engagement through lifecycle strategies that promote usage and customer experience.

Introduce segmented strategy
Develop data driven approaches to segment and target customers across Canada and the US market addressing the unique needs of the customers in each segment. Collaborate with marketing product and CSM teams to develop a customer segmentation approach that drives increased retention and engagement across our base

Maximize customer lifetime value
Identify key opportunities for pricing uplift upselling and cross-selling through in-depth customer analysis ensuring offerings match customer needs at various stages of the lifecycle. Coordinate with product and CSM teams to deliver targeted campaigns that create compelling value propositions and increase customer retention and utilization.

Qualifications

What you bring

• Bachelors degree in Marketing Business Communications or a related field. MBA is a plus
• 7 years of experience in B2B marketing preferably in the insurance benefits or healthcare space
• Strong analytical mindset and strategic thinking skills with a passion for using data to drive marketing strategies solve complex problems and translate insights into actionable plans
• Experience working with sales teams to align strategies and achieve shared goals
• Proficiency in Salesforce Hubspot marketing automation platforms and analytics tools is an asset
• Experience in employee benefits virtual care solutions mental health services or corporate wellness solutions is a strong asset
• Experience with insurance carriers brokers or consultants is a strong asset

Ideal Candidate Profile

• Self-starter - able to work independently anticipates needs and takes initiative
• Analytical able to quickly synthesize key information and take action to drive results
• Organized excellent time management and prioritization skills
• Adaptable comfortable working in a dynamic quickly evolving environment
• Problem solver able to easily pivot and find new innovative solutions
• Team oriented exceptionally strong interpersonal skills works well with individuals across teams
• Customer focused - pays close attention to the pivotal details that impact clarity and delight in the customer journey

What we give back to you

• Opportunity to make a significant impact on the growth of TELUS Health in the North American market
• Empowerment to unleash your creativity show your skills implement your strategies and develop your ideas
• Flexible work arrangements that support work-life balance
• Competitive compensation and comprehensive benefits package
• Professional development and career growth opportunities
• A workplace that embraces our core values: passionately putting our customers and communities first embracing change and innovating courageously and growing together through spirited teamwork

By applying to this role you understand and agree that your information will be shared with the TELUS Group of Companies Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.