Senior Specialist, Paid Media

Canadian Imperial Bank Of Commerce

Job Location:

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 19 hours ago

Vacancies: 1 Vacancy

Job Summary

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

The Digital Paid Media team is responsible for the execution optimization and measurement of CIBCs digital media activity. This includes managing relationships with both the CIBC internal marketing teams and external agencies to contribute to the holistic media strategies.

The Senior Specialist Paid Media is responsible for the execution of paid media with focus on programmatic platforms and other paid media on multiple lines of business. Areas of focus will included launching and optimizing campaigns KPI definition and monitoring pacing etc. The individual will manage reports troubleshoot issues and drive sales opportunities. The individual will also operate as the account owner and primary point of contact for any platform or execution based activity.

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.

How youll succeed

Lead Campaign Setup and Launch Activities You drive manage and execute Paid Media Campaigns (namely Paid Programmatic) for your assigned lines of business or CIBC. Working in partnership with all digital channels you will support business goals objectives and KPIs.
Media KPI Definition & Monitoring You have a keen ability to provide insights recommendations and digital strategic direction based on CIBCs vision business needs and objectives (KPIs) industry trends competitive landscape and metrics insights. You have the ability to pull metrics reporting and provide strategic insights to improve and enhance digital strategic programs for CIBC and the Business
Stakeholder Management Forge strong relationships with CIBCs various teams by working with the business and internal partners owning the end to end Paid Media Campaigns to deliver against targets with a strong understanding of the client needs and experiences across all channels . You are a great communicator with the ability to synthesize data & results findings and recommendations then package key messages to the appropriate audiences. You have a proven ability to partner build confidence and influence key stakeholders in the organization and youre a self-starter.

Who you are

Youre digitally savvy.You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
Your influence makes an impact.You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
You understand that success is in the details. You notice things that others dont. Your critical thinking skills help to inform your decision making.
You look beyond the moment.You make decisions and take actions that will make a difference today and tomorrow. You proactively seek new solutions to overcome all obstacles.
You can demonstrate experience in:Account Management Financial Industry and/or Wealth knowledge.
Proficient working knowledge/certification of at least two of the following : Programmatic Platforms such as DV360 CM 360 Amazon Ads or other paid media platforms such as SA360 Google Ads Meta TikTok Pinterest Reddit Ads Snapchat LinkedIn.
Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact
You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding French proficiency MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Account Management Paid Search (PPC) Paid Search Advertising Paid Search Marketing Paid Social Paid Social Advertising Programmatic Advertising Programmatic Marketing Programmatic Trading Social Media Advertising

Required Experience:

Senior IC

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningf...