Marketing Strategy Manager
Share
Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Company
At Accor we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the worlds leading hospitality groups Accor is home to over 5000 properties across 110 countries united by a shared commitment to excellence innovation and our signature Heartist culture
Our Business
Accor Plus offers the ALL Accor Explorer programme - Accors premium paid subscription travel dining and lifestyle loyalty programme. We are committed to delivering exceptional value seamless experiences and meaningful engagement across our member community of 460000 members across Asia Pacific.
About the role
Based in Singapore the Marketing Strategy Manager is responsible for:
Develop and execute data-driven marketing strategies to drive customer acquisition retention and brand growth.
Leverage market insights and customer behaviour to create innovative marketing plans aligned with business objectives.
Apply and embody our Heartist philosophy in all marketing initiatives.
Create personalised and impactful campaigns that resonate with diverse traveller personas and subscription tiers.
Strengthen Accor Plus brand position as a leader in the hospitality industry through effective strategy and execution.
About You
Our ideal candidate will be:
Analytical marketer: Strong background in interpreting customer data travel trends and competitor activity to uncover actionable insights.
Audiencefirst strategist: Skilled in segmentation and persona development tailoring campaigns to different traveler types and subscription tiers.
Performancedriven planner: Experienced in building marketing frameworks that enable acquisition and retention teams to execute efficiently and measure impact.
Crossfunctional collaborator: Adept at partnering with product sales and customer success teams to align marketing with launches feedback loops and customer journey improvements.
Metricsfocused operator: Comfortable managing budgets while tracking KPIs such as acquisition cost retention rates and campaign ROI to continuously optimize strategies.
Why Us
Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space.
Flexible / hybrid working culture
Staff discounts at our hotels
Global business with opportunities for growth across APAC
Our commitment to Diversity & Inclusion
We are an inclusive company and our ambition is to attract recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process youre welcome to let us know.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Innovation. Inspiration. Emotion. We are 330,000+ hospitality Talents perfecting the art of welcome with passion, inspiring and designing new ways of connecting and experiencing the world. People are the heart of everything we do fostering authentic and meaningful connections, and c ... View more
