EMEA Website Specialist
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Job Summary
Location: London UK
Subject to Consultation
About the role
The EMEA Website Specialist is responsible for the creation maintenance and continuous improvement of the main DS Smith EMEA website ensuring a consistent high-performing and user-centric digital experience. For local market websites the role will work closely with EMEA Website Coordinators to support implementation and ensure alignment with the overall website strategy and user experience standards. Success in this position depends on the ability to collaborate effectively with central and sub-regional marketing teams the EMEA Communications team UX designers developers and external partners.
The role is accountable for designing and running UX experimentssuch as A/B testing and user behaviour analysisand turning insights into actionable improvements across the EMEA website and local sites. It also involves maintaining the structural integrity of the website as new content is deployed ensuring consistency in design navigation and performance across all language addition the role will oversee the management and optimisation of website enquiry forms ensuring they are user-friendly compliant and effectively support lead generation and customer engagement.
KEY RESPONSIBILITIES
Create update and optimise website pages across EMEA ensuring all content adheres to brand and accessibility standards
Implement SEO best practices to improve organic visibility for EMEA website
Implement general enquiry CRM form and related workflows for EMEA website
Maintain the structural integrity and consistency of the website as new content is added. Collaborate with content and design teams to ensure seamless integration of new assets
Design and run A/B and multivariate tests to evaluate user experience improvements. Analyse test results and user behaviour data to generate actionable insights
Recommend and implement UX enhancements across all market websites. Support website lead and broader digital team in developing business cases for experimentation
Leverage analytics tools to track website performance user behaviour and engagement metrics and implement continuous optimisation strategies that improve conversion and growth with most-wanted accounts whales and 80s customers
Drive SEO improvements focused on priority topics to enhance visibility search rankings and overall discoverability across all language versions
Use analytics tools to track website performance user journeys and conversion metrics
Identify and address technical or content-related issues impacting performance.
About You
A Degree or professional qualification in Business administration Sales Certifications Marketing Communications or other relevant field of study
Background in website coordination digital marketing or content operations within a multi-market or matrixed organisation
Experience in interpreting website performance data and providing actionable insights for continuous improvement
Experience in creating configuring and maintaining web forms with a solid understanding of form tracking conversion optimisation and integration with CRM or marketing automation platforms
Skilled in using tools such as Google Analytics 4 (GA4) Hotjar or similar platforms to monitor user behaviour and site performance
Advanced understanding of HTML/CSS for troubleshooting and making minor content adjustments
Advanced understanding of Dynamics 365 Marketing Forms - able to create edit and manage form workflow based on requirements
Excellent English verbal and written communication skills.
Required Experience:
IC
Key Skills
- CSS
- HTML5
- Layout Design
- Web Development
- JavaScript
- PHP
- Web Design
- Adobe Dreamweaver
- Adobe Photoshop
- Adobe Illustrator
- Responsive Web Design
- Wordpress
About Company
DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.
