Marketing Manager

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizationsMGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook Borgata online Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued heard and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly take responsibility when we get it wrong and ante-up again. We play to win and we are all-in together.

We were recognized as one of Glassdoors Best Places to Work.

Location: Toronto Ontario Hybrid

About the Role

BetMGM is seeking a Marketing Manager with a passion for engaging audiences through digital platforms. The ideal candidate will bring deep knowledge of the sports media gaming and entertainment landscape to help develop and implement programs that drive the success of all BetMGM products. The role will cultivate and maintain strong productive relationships with BetMGM teams in Canada and the US marketing leadership external partners and vendors thereby operationalizing key initiatives within the province.

Responsibilities

• Research and evaluate new internal and external opportunities related to iGaming (sports betting and iCasino) providing strategic recommendations to department leadership

• Plan organize and execute campaigns and/or partner initiatives with timeliness and accuracy

• Leverage data and business insights to track and inform retention and acquisition strategies

• Successfully manage cross-functional teams without direct authority in order to complete large scale long-term projects interacting with BetMGM and partners/vendors on complex implementations

• Develop coherent compelling communication documents to sell through concepts and campaigns to internal and external stakeholders

• Review and comprehend partner agreements/contracts in order to support deliverables

• Collaborate with legal and compliance teams when building concepts and campaigns

• Support the development fulfillment and measurement of partnerships impacting the Canadian business

• Own and manage a marketing channel and creative calendar

• Maintain a strong understanding of regulatory and compliance guidelines in relation to marketing in licensed Canadian territories

Essential Functions

• Proficiency in Microsoft Office programs including Outlook Word Excel and Powerpoint

• Comfortable learning to manipulate data and reports on various internal platforms including Power BI

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time

Qualifications

• 5 years experience across one or more of the following fields: gaming interactive gaming marketing advertising partnerships or brand management

• Demonstrated ability to leverage data and insights to inform activity

• Bachelors degree in Marketing or related qualification preferred

• Experience working with and leading cross-functional teams an asset

• Experience working within a large casino resort or major entertainment properties an asset

Gaming Compliance & Licensing Requirements

As an online gaming company BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records financial history and personal background verification.

In addition candidates must comply with and support the companys responsible gambling policies procedures and initiatives.

About Our Culture

Building BetMGM from the ground up takes effort energy and teamwork but thats what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:

Believe in Your Game Take your shot! Theres a freedom to explore ideas usually only start-ups are lucky enough to experience.

Backed by the Best - With our expertisemerged with that of our world-class investorswe have the opportunity to take this business and ourselves farther than anyone has ever imagined.

Do Whats Right - We operate with clarity and simplicity always doing the right thing by our customers and each other standing shoulder to shoulder every day.

Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.

What We Offer

As a valued employee were committed to giving you the resources and support you need. We offer Medical Dental Vision Life Insurance Commuter Benefits Paid Time Off Holidays Employee Resource Groups and more!

Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals regardless of race religion gender gender identity age marital status national origin sexual orientation citizenship status veteran status disability or any other legally protected status. As an organization we are unwavering in our commitment to maintaining a discrimination-free work environment and fostering a culture of inclusivity belonging and equal opportunity for all employees and applicants.

We understand that each card in the deck plays a unique role in any given hand just as our employees each play a unique role in accomplishing our company goals. So we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM we play to win and we are all in together. If your experience looks a little different from what weve identified and you think youve got what it takes wed love to learn more about you.

If you need assistance or accommodation with your application due to a disability you may contact us at

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.