Job Description
We are proud to be a company that embraces the value of bringing diverse talented and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one anothers thinking and approach problems collectively. We are an equal opportunity employer committed to fostering an inclusive and diverse workplace.
Were hiring a Senior Product Manager Oncology to lead high-impact initiatives and accelerate innovation across our oncology portfolio.
Join us to develop and execute brand strategy for key Oncology brands and indications in Brazilowning positioning demand generation omnichannel activation and launch/expansion readiness. Serves as the franchise performance owner in the country integrating medical market and access insights to drive sustainable compliant clinical adoption.
Primary Responsibilities
Brand Strategy and Planning
Lead annual and midterm Brand Plans including segmentation and targeting positioning value proposition and key messages by persona/care scenarios and forecasts grounded in epidemiology site capacity clinical guidelines and competitive brand budget (A&P) prioritizing initiatives with the highest ROI and conducting quarterly reviews.
GotoMarket and Omnichannel Execution
Design and execute 360 campaigns (field digital scientific events medical education peertopeer) measuring impact across funnel and modular approved content (Promo/NonPromo) and segmentlevel personalization in partnership with Medical/Legal/ the field force: materials messaging call guides cycle launches enablement tools and training.
Launches and Indication Expansions
Lead launch readiness and lifecycle management (LCM): market shaping demand planning materials supply alignment and coordination with Market Access and plans for new lines/indications including competitor mapping TPP alignment and portfolio tradeoffs.
Insights & Analytics
Set the learning agenda insights programs quantitative/qualitative research performance dashboards. Monitor brand KPIs coverage and field execution quality; drive agile tactical optimization based on data.
Market Access and Pricing
Colead with Market Access on pricing strategies dossiers and reimbursement/integration (public/private) ensuring consistency between clinical positioning and economic value narratives. Support strategic negotiations and patient support programs within policy and compliance frameworks.
Governance Compliance and Medical Interface
Ensure approval and use of materials per internal policies and applicable codes (ANVISA RDCs LGPD INTERFARMA/IFPMA).Partner closely with Medical Affairs for scientific alignment KOL engagement and nonpromotional education.
Stakeholder Management and Partnerships
Engage KOLs medical societies cooperative groups and centers of excellence in educational/scientific agencies/vendors (creative media events digital) ensuring quality timelines and measurable outcomes.
Requirements (Education/Experience/Skills)
Education: Bachelors in Business Marketing Pharmacy Medicine Nursing Biomedical Sciences or related fields. Postgrad/MBA preferred.
Experience: 812 years in pharma/biotech with 5 years in Oncology or specialty marketing; proven track record in national launches/indication expansions and leading complex crossfunctional projects.
Technical knowledge: Oncology care pathways; brand planning; omnichannel/digital marketing; CRM and automation; forecasting and basic finance; market access & reimbursement; regulatory compliance (ANVISA).
Experience in gastrointestinal tumors is strongly desirable.
Skills: Strategy clinical and value storytelling data analysis project and budget management executive communication influence without authority crossfunctional collaboration stakeholder negotiation.
Languages: Native Portuguese; advanced/fluent English for global collaboration and scientific materials.
Tools: Excel/PowerPoint/BI (Power BI/Tableau) CRM/CLM marketing automation and content management platforms.
Behavioral Competencies
Strategic vision and results orientation
Customer focus (HCP/patient) and evidencebased decision making
Collaborative leadership and people development
Agility prioritization and disciplined execution
Innovation experimentation and continuous improvement
Ethics compliance and accountability
Required Skills:
Adaptability Adaptability Brand Strategy Budget Management Customer Experience Management Customer-Focused Data Analysis Demand Planning Digital Marketing Management Executive Communications Financial Forecasting Market Development Marketing Automation Marketing Campaign Development Marketing Strategy Implementation Market Research Medical Teaching Oncology Marketing Performance Dashboards Personal Initiative Prioritization Product Development Product Launch Planning Product Management Regulatory Compliance 5 morePreferred Skills:
Marketing Oncology PlanningCurrent Employees apply HERE
Current Contingent Workers apply HERE
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Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
HybridShift:
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Job Posting End Date:
12/8/2025*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Required Experience:
Senior IC
Merck & Co., Inc., Kenilworth, New Jersey, USA is known as “Merck” in the United States, Canada & Puerto Rico. We are known as “MSD” in Europe, Middle East, Africa, Latin America & Asia Pacific. We are a global biopharmaceutical leader with a diverse portfolio of prescription medicine ... View more