Performance Marketing Manager

Scopely is looking for a Performance Marketing Manager to join our User Acquisition team in Barcelona on a hybrid basis working a minimum of 2/3 days a week from our hub.

At Scopely we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing publishing and innovating the mobile games industry connecting millions of people around the world daily.

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA teams mobile advertising ecosystem is an always-changing rapidly growing world and at Scopely youll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You Will Do

• You will work with Monopoly GO! Team
• Manage significant performance marketing budgets across multiple channels to maximise games growth and profitability.
• Strategize execute and continually optimise mobile campaigns on several critical mobile platforms including paid social DSP reward channels etc.
• Measure report and communicate acquisition performance KPIs working with external partners & key internal leaders to rapidly iterate on UA spending decisions.
• Design and execute A/B & multivariate testing and present results to related teams.
• Contribute winning ad creative ideas and run creative testing working closely with Marketing to execute on breakthrough creative strategies to attract new users.
• Work cross-functionally with product data and creative teams to grow the portfolio and business through full-view lifecycle marketing.
  
  
  

What Were Looking For

• BA or BS degree preferably in Economics Mathematics Marketing Finance Business Administration or a related field
• Minimum 4 years of experience in media buying / user acquisition.
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Creative problem solving acumen as well as analytical rigor to verify or invalidate assumptions
• Strong analytical skills and attention to detail
• Strong proficiency with Excel/Google Sheets required
• Proven ability to effectively communicate with cross functional teams
• Prefer candidates with direct previous experience in online Marketing. Hands-on experience with MMP Facebook Ads and/or Google Ads is a plus

Strong understanding of funnel conversion metrics retention rates and LTV predictions preferred

About Us

Scopely is a global interactive entertainment and mobile-first video game company home to many top award-winning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.

Scopely creates publishes and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile web PC and beyond.

Founded in 2011 Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.

For more information on Scopely visit: