Senior Digital Communications Strategist

Date of Description: November 2025

Employment Status: Full-Time

Supervisory Role: No

Bargaining Unit Member: Yes

Organization Department: Communications

Reports to Position: Strategic Communications Director

FLSA Classification: Exempt

Salary Range: $85000 - $95000

Summary/Objective

The Senior Digital Communications Strategist leads the strategy development and execution of high-impact digital communications to advance the mission of the ACLU of the District of Columbia. This position plays a key role in shaping how the public engages with supporters strengthening public understanding of civil liberties and helping audiences see the organization as a trusted source for accurate timely information.

This role is responsible for developing and implementing the organizations digital strategy across email web and social media podcast; and EveryAction; and supporting video production digital storytelling and digital advertising.

While this role focuses primarily on strategy and systems-level work the strategist should also be to execute digital content when needed including basic social media posts graphics or email builds.

As a senior member of the Communications team this role uses independent judgment and manages projects contractors and volunteers as needed. The strategist reports to the Strategic Communications Director and works closely with the Senior Communications Strategist to ensure cohesive storytelling across earned and digital media. The role requires strong collaboration with policy legal advocacy and development teams as well as coordination with the national ACLU and other affiliates.

This position is a member of the ACLU-DC staff bargaining unit represented by the Washington Baltimore News Guild and is exempt under the Fair Labor Standards Act.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Digital Strategy

• Plan develop and implement ACLU-D.C.s digital communications strategy at both the local and multi-state level.
• Own the digital strategy roadmap aligning with organizational goals and campaign priorities.
  Serve as the lead on email text messages action alerts website social media and digital advertising strategy.
• Develop and manage a comprehensive digital content calendar across platforms.
• Analyze KPIs for digital engagement growth and mobilization using data to refine tactics and report impact to inform strategic decisions.
• Exercise discretion and independent judgment in balancing competing priorities and allocating resources.
• Manage contractors or volunteers as needed.

Social Media

• Direct ACLU-D.C.s social media strategy to both expand audience reach and deepen engagement across platforms (Instagram TikTok YouTube X/Twitter LinkedIn Facebook BlueSky).
• Ensure ACLU-D.C. is viewed as a trusted source for accurate information on civil liberties civil rights especially D.C. Statehood and D.C. Home Rule.
• Produce and oversee content that educates motivates and mobilizes audiences.
• Oversee production and distribution of graphics videos and toolkits for advocacy campaigns events and rapid response communications.
• Appear in short-form videos and capture photo/video content at events to support digital storytelling.
• Monitor online trends respond strategically to news events and evolve the organizations social media toneand approach.
• Represent ACLU-D.C. at events to capture live digital content.

Video & Digital Storytelling

• Lead strategy production and workflow management for digital storytelling projects including short-form videos longer video features podcasts and multimedia content.
• Oversee the podcast program from concept to distribution including planning episodes coordinating internal and external guests managing production timelines and supporting accessibility and promotion.
• Work with staff clients community members and partners to help them tell their stories in supportive accurate and empowering ways.
• Ensure high-quality digital storytelling through best practices in accessibility editing and promotion.
• Oversee contractor relationships where needed.

Digital Mobilization & Advocacy

• Lead strategic digital outreach across email SMS and web platforms and EveryAction to drive supporter engagement and action. This includes crafting compelling action alerts petitions and mobilization messages that inspire audiences to attend events rallies testify or contact elected officials.
• Oversees the email and SMS campaign productionfrom audience segmentation and message development to testing deployment and performance analysisensuring each communication deepens understanding drives advocacy and/or mobilizes supporters toward meaningful action.
• Manage website content and strategy (Squarespace/WordPress) maintaining accessibility accuracy and alignment with organizational priorities and campaign goals.
• Develop and execute targeted digital advertising strategies to reach key audiences amplify campaign messages and convert interest into action.
• Collaborate cross-functionally with legal policy and development teams to ensure digital communications are timely resonant and aligned with broader movement goals.

Campaign Integration

• Collaborate with policy advocacy and legal staff to design and implement effective digital actions that move residents in D.C. and across multiple states up the ladder of engagement (e.g. attending an event contacting elected officials deepening involvement).
• Coordinate with ACLU affiliates and coalition partners on digital tactics to advance multi-state campaigns on the defense of D.C.s home rule.
• Work closely with coalition partners on digital tactics to advance shared goals on civil liberties and civil rights creating resources and toolkits where possible.
• Ensure all digital efforts are consistent with ACLU-D.C.s voice brand and mission.

Education and Experience

Required

• Minimum of 5 years of demonstrated success in digital communications strategy preferably in nonprofit advocacy or government sectors.
• Strong portfolio of leading digital campaigns that drove measurable engagement and action.
• Proficiency in email marketing platforms Squarespace/WordPress CMS and CRMs such as Salesforce.
• Experience with digital ad placement and optimization.
  Strong writing and editing skills with the ability to translate complex issues into compelling accessible messages.
• Proficiency in graphic design (e.g. Canva Adobe Creative Suite) and video production.
• Proven ability to independently manage projects make strategic decisions and deliver results under tight deadlines.
• Comfortable being in short-form videos and photos for social media.
• Experience with videography and photography
• Demonstrated ability to translate strategic goals into actionable digital plans that drive measurable outcomes.

Preferred

• Bachelors degree in communications or related field
• Experience with podcasting
• Experience working in coalition or movement spaces.
• Familiarity with accessibility standards (e.g. WCAG) for digital content.
• Fluency in Spanish.

Competencies

• Working knowledge of HTML and CSS
• Experience with videography and/or podcasting
• Ability to work collaboratively in a fast-paced environment with fellow ACLU-D.C. staff and outside contractors while managing several projects simultaneously and adjusting to frequently shifting immediate demands with a diplomatic touch.
• Keen attention to detail in proofreading and clarity in the relay of concepts and targeted messaging.
• Responds in a timely manner to work assignments and requests.
• Follows through and meets commitments.
• Highly organized with the ability to prioritize work tasks and meet daily needs effectively.
• Strong interpersonal skills and track record of working effectively with colleagues at all organizational levels and with external stakeholders.
• Strong belief in the ACLUs mission and work and in preserving and defending the civil rights and individual liberties guaranteed by the U.S. Constitution and District of Columbia laws.
• Individuals who have been directly impacted by the criminal justice system are strongly encouraged to apply.

Supervisory Responsibilities

This position has no supervisory responsibility.

Work Environment

Organization is currently in a hybrid remote work environment.
On-site environment is a professional office.

Physical Demands

Prolonged periods of sitting at a desk and working on a computer.
Frequent written and verbal communication.
Frequent and extended periods of standing and sitting.
Visual activity for extensive reading preparing and analyzing information and viewing a computer terminal.

Travel Required

Occasional travel may be required.

Work Authorization/Security Clearance Requirements

Must be legally authorized to work in the United States.

Diversity & Equal Opportunity Statement

The ACLU of the District of Columbia is an Equal Employment Opportunity Employer. We are committed to maximizing our teams diversity and want to involve all those who can contribute to our inclusive culture. We support all qualified individuals within our workforce without regard to race color gender sexual orientation gender identity and expression age national origin marital status citizenship disability veteran status and any other characteristic protected by applicable law. We are committed to supporting persons with disabilities in their work and encourage their request for needed job accommodations.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

Hiring Process

We are committed to a thorough and transparent hiring process designed to ensure the best fit for both our organization and potential team members.

Stage 1: Application Submission

Submit your application including your resume and a personalized cover letter highlighting your qualifications and interest in the role. Submit a portfolio of past social media and/or graphic design work.

Stage 2: Phone Screening

Selected candidates will participate in a brief phone screening to discuss their background skills and alignment with the position.

Stage 3: Skills Assessment

The top 3-5 candidates will be invited to complete a two-hour skills assessment relevant to the role. Details will be shared during the process.

Stage 4a: First-Round Panel Interviews

3-5 shortlisted candidates will be invited to a 60-minute video interview with the hiring manager and team members. This mutual interview will begin with an opportunity for you to ask us questions followed by discussing your skills experiences and interest in the role. This step helps both parties assess whether there is a good fit.

Stage 4b: Hiring Manager Interview

Candidates will participate in a 30-minute one-on-one interview with the hiring manager Amber Taylor Strategic Communications Director to dive deeper into their qualifications and fit for the position.

Stage 5: Final Interview

A 30-60 minute interview with Monica Hopkins our Executive Director will serve as the final step in the interview process.

Required Experience:

Senior IC