Media Specialist, Paid Social & Programmatic
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
With a career at The Home Depot you can be yourself and also be part of something bigger.
Position Purpose:
The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives strategies and tactics including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports both channel and campaign activations and reporting. Provides input toward and execution support for paid Test & Learn agenda. Key contributor to program tracking and timelines.
Key Responsibilities:
- 45% Campaign Management - Manage some components of digital media campaigns directly including bidding targeting ad creation analysis and reporting etc. Support test & learn agendas
- 40% Paid Media Management - Support omni-channel paid media planning buying and reporting for all programs and campaigns
- 15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders including media and platform partners agencies etc. Document an utilize best practices
Direct Manager/Direct Reports:
- This position typically reports to Manager or Senior Manager Paid Media
- This position has 0 Direct Reports
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Previous experience working with large established digital properties and platforms (Facebook YouTube etc.) and experience with newer or niche properties a major plus
- 1 years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer
- Previous experience with retail websites and analytics
- Solid understanding of technical pieces of digital marketing such as website analytics audiences data feeds tracking codes etc.
- Presentation and writing skills
Minimum Education:
- The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 1
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Customer Focus
- Drives Results
- Manages Conflict
Required Experience:
IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.
