Product Marketer

Ottawa, IL - USA

Yearly Salary: USD 70000 - 80000

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Full-time

Description

Job Overview

The Product Marketer is the internal champion and marketing team expert for our software solutions owning the marketing strategy content and execution to drive demand and inbound leads for our software products. This highly visible cross-functional role requires a proactive results-oriented professional comfortable taking ownership in a fast-paced B2B SaaS environment.

Responsibilities & Duties

Software Product Expertise: Become an internal subject matter expert on our software products including features benefits positioning and competitive landscape.
Demand Generation: Own the marketing content generation and campaign ideation/execution to deliver qualified inbound leads for our software products. This includes using SEO/AEO and other digital marketing best practices.
Messaging and Positioning: Define and own the compelling marketing messaging positioning and value proposition for our software solutions across all channels and materials.
Sales Enablement & Cross-Selling: Partner with the Sales and Customer Success Managers to support cross-selling activities helping to sell our software products to our existing services clients. This includes creating sales collateral and presentations.
Campaign Collaboration: Partner with other marketing team members on the execution of paid ad campaigns and other digital marketing initiatives to maximize reach and conversion.
Market Intelligence: Conduct market and customer research to inform strategy and support the collection of customer testimonials case studies and reviews to showcase product value.
General Support: Pitch in to support other marketing initiatives campaigns and duties as needed to fulfill our mission and drive toward our vision.

Requirements

Qualifications & Skills

24 years of proven experience working as a B2B Product Marketer ideally within a SaaS company.
Familiarity with marketing platforms and tools experience using HubSpot is highly desirable.
Excellent written and verbal communication skills with a strong ability to craft compelling SEO/AEO-rich content.
Strong analytical skills capable of tracking campaign performance and making data-driven decisions.
A strong aptitude for learning testing and maximizing the use of new technology and tools.

Core Competencies

Achievement Oriented
Thrive in a fast-moving environment
OK with AmbiguityAble to take a project on that may not be well defined and run with it
Detail-Oriented

Salary Description

Salary range: $70000 - $80000

Full-timeDescriptionJob OverviewThe Product Marketer is the internal champion and marketing team expert for our software solutions owning the marketing strategy content and execution to drive demand and inbound leads for our software products. This highly visible cross-functional role requires a pro...