Performance Marketing Manager

Bandung - Indonesia

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Description

About the company

Geekhunter is hiring on behalf of our client a leading Indonesian brand established in 2015 specializing in bags luggage traveling apparel and gears. The company employs data-driven strategies and innovative design to meet customer needs. With a strong foothold in the Indonesian e-commerce market and a growing presence in physical stores across major cities it aims to expand its reach from a local to a global brand.

Job Responsibilities

Develop and execute performance marketing strategies across paid channels including Meta Google Ads Shopee Tokopedia TikTok Lazada and Webstore.
Lead optimize and scale campaigns to drive customer acquisition conversion and ROAS (Return on Ad Spend and overall marketing ROI).
Own and manage media budgets with a focus on efficiency growth and alignment with revenue goals.
Reports to Head of Brand & Market Strategy.
Work cross-functionally with brand creative e-commerce sales and product teams to align messaging landing pages and user journeys.
Continuously analyze performance metrics identify insights and translate data into actionable recommendations.
Stay ahead of digital marketing trends emerging platforms and competitor activities.
Manage and develop a high-performing performance marketing team.
Assess select manage and evaluate digital marketing agencies.
Conduct A/B testing across ad creatives audiences placements and bidding strategies.
Manage senior stakeholders in the top management level in form of growth hacking initiatives and performance review

Job Requirements

Preferably bachelors degree in Marketing Business Communications Engineering Statistics Mathematics or a related field.
At least 8-10 years of experience in performance/digital marketing preferably in e-commerce fashion or retail-industry particularly in the travel-gear segment is highly preferred.
Proven track record to manage monthly digital marketing budget Rp 1 billion.
Proven in developing marketing talents in the previous organization.
Demonstrated ability to oversee and optimize campaigns across digital channels.
Proven track record in managing and optimizing paid advertising budgets with clear ROAS and ROI results (experience on hitting ROAS >15 is highly desirable)
Highly-skilled in managing digital ads like Meta Google Ads Shopee Tokopedia TikTok Lazada and Webstore.
Have a deep understanding of top-mid-bottom funnel characteristics.
Have experience in growth hacking digital marketing channels with proven data / working evidence.
Experience in managing P&L unit not only sales/revenue but profitability as well.
Have wide networking access to digital marketing partners.
Strong analytical skills with a command of Excel/Google Sheets and reporting dashboards.
Understanding of digital consumer behavior and fashion retail dynamics.
A results-driven mindset and ability to work independently and collaboratively.
Familiar with Lean Start Up approach; build measure learn & scale.
Skilled in setting up new ways of working and systems in the previous organizations

Required Experience:

Manager

Job DescriptionAbout the companyGeekhunter is hiring on behalf of our client a leading Indonesian brand established in 2015 specializing in bags luggage traveling apparel and gears. The company employs data-driven strategies and innovative design to meet customer needs. With a strong foothold in the...

Job Description

About the company

Job Responsibilities

Develop and execute performance marketing strategies across paid channels including Meta Google Ads Shopee Tokopedia TikTok Lazada and Webstore.
Lead optimize and scale campaigns to drive customer acquisition conversion and ROAS (Return on Ad Spend and overall marketing ROI).
Own and manage media budgets with a focus on efficiency growth and alignment with revenue goals.
Reports to Head of Brand & Market Strategy.
Work cross-functionally with brand creative e-commerce sales and product teams to align messaging landing pages and user journeys.
Continuously analyze performance metrics identify insights and translate data into actionable recommendations.
Stay ahead of digital marketing trends emerging platforms and competitor activities.
Manage and develop a high-performing performance marketing team.
Assess select manage and evaluate digital marketing agencies.
Conduct A/B testing across ad creatives audiences placements and bidding strategies.
Manage senior stakeholders in the top management level in form of growth hacking initiatives and performance review

Job Requirements

Preferably bachelors degree in Marketing Business Communications Engineering Statistics Mathematics or a related field.
At least 8-10 years of experience in performance/digital marketing preferably in e-commerce fashion or retail-industry particularly in the travel-gear segment is highly preferred.
Proven track record to manage monthly digital marketing budget Rp 1 billion.
Proven in developing marketing talents in the previous organization.
Demonstrated ability to oversee and optimize campaigns across digital channels.
Proven track record in managing and optimizing paid advertising budgets with clear ROAS and ROI results (experience on hitting ROAS >15 is highly desirable)
Highly-skilled in managing digital ads like Meta Google Ads Shopee Tokopedia TikTok Lazada and Webstore.
Have a deep understanding of top-mid-bottom funnel characteristics.
Have experience in growth hacking digital marketing channels with proven data / working evidence.
Experience in managing P&L unit not only sales/revenue but profitability as well.
Have wide networking access to digital marketing partners.
Strong analytical skills with a command of Excel/Google Sheets and reporting dashboards.
Understanding of digital consumer behavior and fashion retail dynamics.
A results-driven mindset and ability to work independently and collaboratively.
Familiar with Lean Start Up approach; build measure learn & scale.
Skilled in setting up new ways of working and systems in the previous organizations