Audience Development Manager
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Job Location:
Monthly Salary:
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
Your New Role...
As the Audience Development Manager at CNN International Commercial (CNNIC) you will be responsible for driving audience acquisition engagement and retention for editorial and business-to-business commercial events focusing on our new event series Global Perspectives. Youll ensure the right mix of industry professionals top executives entrepreneurs and partners attend and engage meaningfully with our events aligning audience strategy with editorial values and commercial goals.
Your Role Accountabilities...
Audience Strategy & Planning
Define audience personas and segmentation strategies aligned with event goals
Develop and manage audience acquisition plans across digital social email and partner channels
Collaborate with marketing sales and audience & data teams to identify and target high-value prospects
Audience Acquisition & Engagement
Own the end-to-end audience journey from awareness to registration and attendance
Create compelling messaging and content tailored to audience segments and that reflect the tone of CNN
Leverage newsletters social media website placements and partnerships to drive registrations
Monitor and optimize campaign performance to maximize registrations and attendance rates
Data & Insights
Analyse audience data to identify trends behaviours and opportunities
Maintain accurate records of audience engagement and conversion metrics
Use insights to refine future audience strategies and improve ROI
Coordinate with Audiences & Data team to ensure accurate tracking and reporting
Stakeholder Collaboration
Work closely with editorial teams to ensure audience strategy aligns with content themes and speaker line-ups
Partner with commercial teams to support sponsor goals through audience targeting and engagement
Partner with sponsors and speakers to leverage their networks for audience growth
Onsite & Post-Event Engagement
Support onsite audience experience including check-in and feedback collection
Analyse post-event feedback to inform future programming and audience development
Develop post-event engagement strategies to nurture leads and build long-term relationships
Qualifications & Experience...
35 years in audience-focused roles within a news media or publishing organization
Proven experience managing live event audiences including registration workflows onsite engagement and post-event follow-up.
Familiarity with data privacy regulations (e.g. GDPR)
Ability to collaborate with editorial and production teams to deliver seamless audience experiences that reflect CNNs journalistic values
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
Required Experience:
Manager
Key Skills
- Spring
- Fundraising
- .NET
- Management Experience
- ABAP
- Salesforce
- SAP S/4HANA
- SAP ERP
- Software Development
- Grant Writing
- Child Protective Services
- P&L Management
About Company
Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainme ... View more
