Account-Based Marketing Manager

Location: London UK

Subject to Consultation

About the Role

As an ABM Manager at DS Smith you will play a pivotal role in our marketing communications team focused on owning and delivering marketing strategies & campaigns tailored to key accounts and their growth. You will have ownership for creating deep engagement with our most important accountsparticularlyMost Wantedaccountsby reshaping broader communications into (hyper) personalised high-impact campaigns that are tailored to customer audience journeys.

You will lead the development of a technology-enabled ABM infrastructureand will ensure internal stakeholders are aligned to the communication strategy for key accounts. This hands-on role offers the opportunity to directly deliver business success while allowing professional growth in a vibrant and supportive environment. If you have a proventrack recordof managing successful ABM campaigns and are eager to make a significant impact in a fast-paced industry we encourage you to apply.

KEY RESPONSIBILITIES:

• Develop and create strategic ABM communication plans (1:1 and 1:FEW) crafting tailored messaging and content strategies for specific accounts taking accountability for generating qualified growth opportunities with our top accounts

• Foster a culture of collaboration with senior leaders cross-functionally (especially sales) at DS Smith to create personalised campaigns that align with key account priorities and pain points

• Adapt broader brand campaigns into highly targeted ABM initiatives that resonate with individual accounts and drive deeper engagement

• Collaborate with sales and marketing teams to identify and profile key decision-makers and critical influencers within the Top 80s

• Continuously optimise ABM strategies based on data insights to ensure relevance and effectiveness adapting tactics to meet evolving market dynamics and account needs

• Working with agreed marketing analytics/ KPIs and intelligence tools track and analyse account engagement and ROI providing insights into campaign performance and areas for improvement

• Create customer-facing sales enablement materials personalised by account that support sales conversations

• Create lead and have accountability for a Customer Engagement strategy for Most Wanted/ prioritised customers that delivers personalised and consistent presentation of our value proposition messaging and offers.

• Collaborate and influence across regional and market structures on the delivery of this strategy to all most wanted & prioritised strategic accounts.

About You

• Experience in a communications/ marketing - or customer facing role with experience in account-based marketing B2B marketing or a similar role

• Proven success in developing and influencing customer communication and channel strategies that drive engagement and growth

• Strong understanding of customer personas and audience mapping to inform content and channel decisions.

• Highly experienced at developing tailored marketing strategies for defined audiences aligning closely with sales and business/ customer growth objectives

• Excellent verbal and written communications skills with the ability to interpret value propositions into personalised customer focused content

• Skilled in influencing internal stakeholders (e.g. sales) at all levels and aligning them to a shared communication strategy

• Analytical mindset with the ability to assess campaign performance and optimise accordingly

• Experience in developing and managing marketing technology stacks and agency relationships with a deep understanding of CRM systems and marketing automation tools.

• Strategic thinker with a hands-on approach to execution.