CP Marketing Manager and Field Expert Specialty & Vegetable crops and Biologicals Romania and Moldova

• Plan lead and execute annual campaigns differentiated by customer/ crop/ product group working closely with customer services and sales on implementation
• Support the commercial policy design and terms related to the grower programs together with Sales teams and Crop Protection team leads
• Ensure LTO/Stewardship/product sustainability is an integral part of product positioning and is embedded in campaign plans
• Lead internal meetings trainings and seminars to ensure clear objectives communication and knowledge transfer
• Owns the post seasonal campaign reviews process to capture key learnings and improvements plans
• Support 5-year strategic marketing plans and annual budgets aligned with Commercial Unit Crop Protection Lead to deliver profitable growth measured by sales POG and MS metrics
• Own and support business planning processes using internal tools
• Asses market opportunities vs portfolio performance by identifying gaps to be filled; Build business cases for new product and/or solution ideas
• Develops & delivers competitor analyses together with Pricing and Business Analyst
• Be accountable for the quality and integrity of the product information on the label
• Ensure effective positioning of products down to subsegments markets based on trials results; Influence and shape the opinions of all key external stakeholders
• Liaise with sales force growers CPD and external partners to find the most effective & efficient way to implement the targeted technical trials
• Align with Europe CPD/ Agronomy team on proposed Adaptation trials & protocols to build the story for our NPIs and targeted crop solutions
• Analyze data from the trials conducted via 3rd party partners in relation to trial targets and share results & insights within CU; Follows-up and consolidate the results
• Actively contribute to the Technical Launch Teams
  • Identify potential solutions to address grower needs
  • Support new product launches via participation in trials and trainings
  • Ensure that Technical Launch Plans are adjusted to fit local CU needs.
• Act as key technical link to the critical influencers channel partners and other stakeholder to optimally position Syngenta for success within the assigned crop market

Qualifications :

• Min 3 years of experience in marketing sales or technical in horticulture / agro business
• Knowledge and min 2 years of experience in product management
• Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a growers business
• Degree in Agriculture/ Horticulture
• Budgeting
• Understanding of key stages and principles of product life cycle
• Analytical and project management skills
• Marketing Planning & Forecasting
• Customer insight & engagement strategy
• Campaign management
• Customer segmentation
• Proficiency in verbal and written English
• Communication & presentation skills

Additional Information :

Critical leadership capabilities:

• We Collaborate as a team and drive collective success
• We are driven by Curiosity to innovate
• We are Courageous to explore new paths and make bold moves
• We hold ourselves Accountable for short- and long-term results

Remote Work :

No

Employment Type :

Full-time