At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at
Job Function:
MarketingJob Sub Function:
Strategic MarketingJob Category:
Business Enablement/SupportAll Job Posting Locations:
Shanghai ChinaJob Description:
1战略制定及预算管理参与新产品的策略讨论和制定
2设备市场部非临客户
3产品方案引进及方案优化根据市场策略及方向优化产品推荐方案制定全公司产品策略并支持全公司各专科
4产品生命周期管理
5市场推广管理 KOL管理策略整体市场推广活动策略价格策略样品投入策略其中包括市场调研数据分析学术活动行动计划共识指南多中心临床研究等促销管理等
6产品培训制定对公司销售及经销商的培训计划包括市场策略竞品分析市场分析产品知识等各方面培训计划参与部分课程的授
7销售支持帮助销售进行MPC和FUNNEL的推进提单论证和招标挂网中的所需文件材料数据和演讲幻灯的准备
Required Skills:
Preferred Skills:
Brand Positioning Strategy Business Storytelling Business-To-Consumer (B2C) Marketing Collaborating Communication Cross-Functional Collaboration Customer Centricity Customer Intelligence Data Analysis Data Reporting Execution Focus Financial Analysis Market Research Problem Solving Product Development Lifecycle Product Strategies Tactical Planning
About Johnson & Johnson A t Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s larges ... View more