Who We Are:
Job Purpose:
To lead coordinate and execute all influencer marketing and celebrity collaborations across Egypt and MENA (Turkey Lebanon Morocco Syria Iraq) with a strong focus on performance strategic relationship building content generation and brand visibility.
Key Responsibilities:
1. Influencer Relationship Management:
- Build and maintain strong relationships with top-tier influencers and content creators across Egypt & MENA.
- Maintain a regularly updated influencer database with pricing performance and categories.
- Negotiate and secure influencer collaborations at the best possible rates.
2. Celebrity Engagement:
- Initiate and manage partnerships with relevant celebrities for gifting unboxing or promotional opportunities.
- Explore opportunities for zero-cost collaborations in exchange for high-value gifts or brand experiences.
3. Content Coordination & Delivery:
- Oversee the entire content process: from briefing to shooting to publishing.
- Ensure content aligns with campaign goals and is shared across the brands platforms.
4. Campaign Management:
- Be fully responsible for unboxing programs influencer activations and campaign execution.
- Lead influencers campaigns and ensure proper influencer briefing and output tracking.
5. Event Coordination:
- Manage influencer invitations appearances and content coverage during events.
- Oversee photography videography and live coverage coordination.
6. Program Planning & Reporting:
- Prepare structured briefs for every program and promotional initiative.
- Deliver monthly performance reports with measurable KPIs for each market.
7. Regional Execution:
- Achieve monthly influencer marketing targets across Egypt Turkey Lebanon Morocco Syria and Iraq.
- Customize approach per country while maintaining unified brand tone and vision.
8. Digital & Social Media Understanding:
- Strong background in digital platforms (Instagram TikTok YouTube etc.).
- Work closely with the digital team to align influencer content with media buying and performance goals
Required Qualifications:
- 3 years of experience in influencer marketing or talent management.
- Strong network of influencers public figures and celebrities across Egypt & MENA.
- Excellent negotiation coordination and communication skills.
- Fluency in Arabic & English (French is a plus).
- Talented enough to create a good content in Arabic & English words.
- Proven ability to meet campaign KPIs and drive social buzz.
Required Experience:
IC