Content and Digital Marketing Speiclist

Our client is a leading luxury automotive dealership in Egypt representing premium and high-performance vehicle brands. The company is known for delivering curated ownership experience from the showroom floor to after-sales for clients who expect nothing less than exceptional. Their digital presence is the first touchpoint for a highly discerning audience and they need someone who can own it with confidence.

This role is for a content-first marketer who writes sharp on-brand copy and knows how to keep an external agency accountable without micromanaging. You will own the brands content output across social platforms write and edit directly and serve as the internal bridge between the companys vision and the agencys execution.

If youre someone who drafts a caption before you brief it out spots a tone-of-voice issue in seconds and knows how to run a feedback session that actually improves the work this is your role.

Responsibilities:

Content Creation & Writing:

Write edit and refine social media copy across Instagram Facebook TikTok and LinkedIn maintaining the brands luxury tone in both Arabic and English.

Draft content briefs post copy campaign narratives and caption variants for agency review and internal sign-off.

Develop and maintain the monthly content calendar ensuring all content aligns with brand identity campaign cycles and seasonal moments.

Review all agency-produced content before publishing catching copy errors brand misalignments and tone inconsistencies.

Agency Management:

Serve as the primary day-to-day contact for the external social media and creative agency briefing reviewing and pushing back constructively where needed.

Write clear actionable creative briefs covering content direction visual tone platform requirements and messaging priorities.

Hold the agency accountable to deadlines quality standards and brand guidelines escalating where necessary.

Coordinate production days influencer shoots and campaign launches in collaboration with the agency and internal stakeholders.

Brand & Performance Oversight:

Monitor community engagement across platforms and ensure timely brand-appropriate responses in coordination with the agency.

Track key performance metrics (reach engagement rate follower growth CTR) and present insights in regular reporting cycles.

Stay up to date on platform trends algorithm shifts and luxury automotive marketing best practices and proactively apply learnings.

Requirements

Education & Experience

• Bachelors degree in Marketing Communications Media or a related field.
  
• 3 5 years of experience in content creation social media marketing or brand communications.
  
• Proven experience managing or coordinating with an external agency or creative team.
  
• Background in luxury lifestyle automotive or premium consumer brands is a strong advantage.
  

Must-Have Skills

• Strong Arabic & English copywriting
  
• Agency briefing & creative review
  
• Social media platform fluency (IG FB TikTok LinkedIn)
  
• Eye for design & luxury aesthetics
  
• Content calendar ownership & editorial planning
  
• Brand voice consistency across platforms
  
• Performance monitoring & basic analytics reporting
  
• Project coordination across internal & external teams
  

Technical Skills

• Meta Business Suite & Creator Studio
  
• Canva / basic Adobe tools for content review and light editing
  
• Google Analytics 4 (for performance tracking)
  
• Familiarity with scheduling tools (Later Hootsuite or equivalent)
  

Functional Skills

• Content strategy & editorial planning
  
• Agency & vendor coordination
  
• Creative brief writing & feedback facilitation
  
• Campaign performance reporting
  
• Brand guidelines enforcement
  

Soft Skills

• Instinctive feel for luxury tone knows the difference between "premium" and "corporate"
  
• Strong attention to detail nothing goes live unchecked
  
• Confident communicator with agencies and internal stakeholders alike
  
• Self-directed and accountable doesnt need to be managed
  
• Adaptable and fast comfortable in a high-pace brand environment
  

Industry Keywords

• Luxury automotive Premium brand content
  
• Social media marketing Egypt / MENA
  
• Agency management
  
• Content writing
  
• Arabic & English copywriting
  
• Brand communications
  
• Lifestyle marketing
  
• Digital content production