Director, Technology Marketing

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at

Job Function:

Technology Product & Platform Management

Job Sub Function:

Multi-Family Technology Product & Platform Management

Job Category:

Professional

All Job Posting Locations:

Alabama (Any City) Alabama (Any City) Arizona (Any City) California (Any City) Colorado (Any City) Connecticut (Any City) Delaware (Any City) Florida (Any City) Georgia (Any City) Hawaii (Any City) Idaho (Any City) Illinois (Any City) Indiana (Any City) Iowa (Any City) Kansas (Any City) Kentucky (Any City) Louisiana (Any City) Maine (Any City) Maryland (Any City) Massachusetts (Any City) Michigan (Any City) Minnesota (Any City) Montana (Any City) Nebraska (Any City) Nevada (Any City) 23 more

Job Description:

The Director Technology Marketing will serve as the global technology leader responsible for defining and executing the marketing technology strategy within Project ButterflyJohnson & Johnson MedTechs global commercial transformation initiative. The preferred location is Raritan NJ. Remote candidates in the US will be considered on a case by case basis and if approved by the company.

This leader will build and optimize the data-driven marketing ecosystem that powers how MedTech attracts engages and converts customers across both B2B and B2C channels. The role will oversee the delivery and integration of marketing capabilities such as lead management consent management campaign orchestration segmentation targeting e-commerce enablement and AI-driven analyticsensuring global alignment while enabling regional flexibility.

The Director will partner closely with the Sales Data & Analytics and Architecture technology domains to establish a closed-loop insights-driven marketing model that enhances lead quality campaign performance and customer experience across the MedTech enterprise.

Key Responsibilities

Strategic Leadership & Vision

• Define the technology vision and roadmap for Marketing aligned to Butterflys 80/20 harmonization model.

• Serve as the strategic technology partner to Global and Regional Marketing leaders shaping how MedTech engages customers across digital in-person and post-event channels.

• Partner with Sales and Commercial Excellence to enable lead scoring prioritization and conversion tracking ensuring alignment between marketing efforts and pipeline outcomes.

• Drive technology strategies that support B2B and B2C commerce expansion through the Vision platform and related e-commerce integrations.

Data AI and Insight Enablement

• Build a data foundation that consolidates leads across multiple channels and sources enabling automated lead assignment segmentation and campaign targeting.

• Implement AI-driven capabilities for lead ranking behavioral insights and proactive campaign planning to optimize engagement and conversion.

• Enable bi-directional data flows between Marketing and Sales for continuous feedback on lead disposition win/loss reasons stage timing and conversion rates.

• Partner with the enterprise data and analytics teams to integrate marketing performance dashboards and sentiment analysis to inform new campaign and content strategies.

Platform and Process Modernization

• Lead the migration off Salesforce Marketing Cloud (SFMC) toward a unified global marketing technology stack aligned with Butterflys ecosystem.

• Oversee design and delivery of scalable solutions for consent management campaign automation and post-event follow-up workflows.

• Ensure systems support relationship planning by syncing marketing insights with key account activities and customer journey data.

• Drive integration between marketing tools CRM and data platforms to enable seamless handoffs from awareness to conversion.

Cross-Functional Collaboration

• Collaborate with Sales Service & Repair and Customer Service technology leaders to deliver a connected customer experience.

• Work with Compliance Privacy and Legal teams to ensure marketing systems uphold global data privacy consent and regulatory standards.

• Partner with E-commerce and Digital Product teams to advance the Visions platform and enhance MedTechs direct-to-customer digital engagement capabilities.

People & Organizational Leadership

• Lead a global team of Technology Product Managers Engineers and Architects delivering marketing capabilities across regions and franchises.

• Foster a culture of innovation agility and accountability within the Marketing Technology organization.

• Drive adoption of SAFe agile practices and data-driven decision-making to deliver continuous improvement and measurable business impact.

Qualifications

Required

• Bachelors degree in Computer Science Information Systems or related field.

• 10 years of progressive experience in marketing technology leadership digital transformation or CRM/marketing data platforms.

• Deep expertise in marketing automation CRM integration lead management and consent management.

• Demonstrated success deploying AI/ML models or advanced analytics to improve marketing performance and customer engagement.

• Strong understanding of data architecture segmentation campaign measurement and lead-to-revenue processes.

• Proven ability to partner cross-functionally with business and technical teams across global markets.

• Excellent communication and executive stakeholder management skills.

Preferred

• Masters degree in Information Technology Engineering or Business Administration.

• Experience with Microsoft Dynamics 365 Adobe Experience Cloud or other modern MarTech ecosystems.

• Familiarity with E-commerce B2C and digital commerce technologies (e.g. product catalogs customer portals shopping workflows).

• Experience working within highly regulated industries such as MedTech Pharma or Life Sciences.

• SAFe certification or experience operating in large-scale agile environments.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via internal employees contact AskGS to be directed to your accommodation resource.

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Required Skills:

Preferred Skills:

Business Architecture Business Process Design Business Savvy Computer Programming Emerging Technologies Human-Computer Interaction (HCI) Leadership Organizational Change Management Platform as a Service (PaaS) Product Knowledge Program Management Software Development Management Strategic Change Tactical Planning Technical Credibility

The anticipated base pay range for this position is :

$146000 to $251850

Additional Description for Pay Transparency:

Company maintains highly competitive performance-based compensation programs. Under current guidelines this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporations performance over a calendar/performance year. Bonuses are awarded at the Companys discretion on an individual basis. Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical dental vision life insurance short- and long-term disability business accident insurance and group legal insurance. Employees may be eligible to participate in the Companys consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Companys long-term incentive program. Employees are eligible for the following time off benefits: Vacation up to 120 hours per calendar year Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington up to 56 hours per calendar year Holiday pay including Floating Holidays up to 13 days per calendar year of Work Personal and Family Time - up to 40 hours per calendar year Additional information can be found through the link below. Experience:

Director