Job Title
Senior Marketing Manager Southwest RegionJob Description Summary
The Senior Marketing Manager is responsible for the execution of Marketing and Communications Business Development strategies and/or a specific marketing function in Southwest Region. Daily responsibilities include managing the local Marketing and Communications efforts pitch and proposal strategy creative strategy as well as creating designing and developing material as needed. This position will lead the local Marketing team and will collaborate with other local and corporate Marketing teams to execute strategic vision of special projects and pitches / presentations as requested by fee-earners and broader Service Delivery teams. The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise across the region.Job Description
Responsibilities:
Business Development
Responsible for leading providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams
Lead the strategic direction for the messaging content and marketing materials to be developed following the guidelines of C&Ws BD Proposing Solutions approach
Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
Ensure development of agreed upon expectations timelines and project milestones with project team at project outset and ensure management of those expectation timelines and milestones throughout the process
Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates
Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates
Ensure the delivery of a clean final product to fee-earner or client
Share best practices with broader Marketing team
General Marketing
Execute Marketing and Communications plan to support the overall local marketing and business objectives
Use local market competitive client and industry insights to inform business strategies and optimize impact of marketing spend
Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives include Service Delivery Operations and fee-earners as
Manage team of Marketing Specialists and Graphic Designers
Oversee manage and lead execution of internal and external marketing events including coordination with external vendors and other internal business functions
Collaborate regularly with Research function to capture market data and present content
Maintain project schedules and delegate activities
Ensure timely delivery of deliverables
Keep Marketing Director apprised of issues progress and status of projects
Review all material to ensure brand guidelines and standards are followed
Corporate Marketing
Apply global standards and brand positioning to local Marketing and Communication activities (Communications Marketing and Business Development) managing adoption and compliance by team and local market
Coordinate with other marketing professionals to develop and share best practices within and across markets
Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities allocating marketing resources appropriately
Track and report monthly statistics trends key wins major events and other regional information to Leadership
Qualifications:
Bachelors Degree
7 years of Marketing and Business Development experience
Commercial real estate experience preferred experience supporting professional services company
Strong ability to problem-solve with the ability to work effectively efficiently independently and as a team leader in a deadline-driven dynamic office environment
Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue group
Experience supporting all associated advertising PR events and business development activities in compliance with corporate guidelines
High level of proficiency in Microsoft Office Suite; general knowledge of Adobe Creative Suite
Ability to interface with and communicate with clients
Strong presentation skills
Advanced analytical problem solving and conceptual skills
Exceptional leadership skills
Ability to work effectively in a culturally and educationally diverse environment
Ability to influence peers and leaders
Ability to successfully lead and mentor team members
Successful track record of marketing results
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INCO: Cushman & WakefieldRequired Experience:
Manager
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