Marketing Cloud Solutions Specialist

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Haventree Bank is a private Canadian Schedule 1 bank specializing in alternative mortgage programs and insured GIC deposits. We help hardworking Canadians from coast-to-coast achieve homeownership by offering flexible mortgage solutions. Our insured GIC deposits offer competitive rates and are available through a variety of wealth management platforms.

About Haventree Bank

Headquartered in Toronto Ontario Haventree Bank (Haventree) is a mission driven alternative mortgage lender. The name Haventree is representative of the banks mission to help its customers find a place of refuge and to lay down new roots for the future. Haventree exists to be a catalyst of financial security and upward mobility for Canadians who are underserved by the traditional financial system.

Position Summary:

Reporting to the Director Marketing the Marketing Cloud Solutions Specialist will be supporting the day-to-day operations of marketing communications specifically in Salesforce Marketing Cloud and communications (SMS Email Web) that are sent to various audiences. Additionally this role will be accountable for maintenance of secondary systems used to create improved CX experiences including Alchemer & 123-Form Builder. This position will collaborate closely with the marketing and cross-functional teams to drive growth and help build a better experience for our customers.

Major Duties & Responsibilities:

Marketing Cloud Administrator Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio Mobile Studio Automation studio Journey Builder Interaction Studio Audience Builder and core Integration configuration in a multi-org environment.

Collaborate with Marketing Cloud Solutions Manager to support Marketing Sales & Operations & Client Experience and analytics to design and implement new and improve customer experiences
Troubleshoot platform issues and optimize workflows and email templates.
Support secondary systems that deliver improved Client Experience (Alchemer & 123-Form Builder)
Build and execute stand-alone email deployments and comprehensive campaigns.
Test and QA marketing programs to ensure flawless execution and continuous improvement.
Optimize email deliverability while working to minimize unsubscribes.
Use data to provide recommendations to inform strategic decisions and optimize marketing efforts.
Work with analytics to measure segment and optimize workflows to enhance engagement efficiency and scalability.

Qualifications & Experience:

Degrees Diplomas & Certifications:

Salesforce Marketing Cloud Certifications or equivalent work experience

Years and Range of Experience Required to Perform the Job:

2-4 years of experience working in Salesforce Marketing Cloud (or Exact Target)
Strong understanding of email marketing best practices and creative development.
Excellent analytical skills with the ability to interpret data and make data-driven recommendations.
Strong project management skills and attention to detail.
Advanced proficiency using Microsoft Office
Experience working with Salesforce Sales/Service Cloud is preferred and an asset. Experience with SQL in Marketing Cloud (similar experience to SQL Server Studio or MySQL workbench)
Proficiency with HTML CSS & AMPScript

While we thank everyone for their interest in Haventree Bank please note that only candidates selected for an interview will be contacted. Haventree Bank is committed to providing accommodation when needed. If you require an accommodation we will work with you to meet your needs.

As a job candidate our recruitment process includes collecting personal information. Please click the link here to review our Privacy Policy.Privacy Statement Haventree Bank
Stay in touch with us if this position is not the right one for you please click on this link for other roles atCareers Haventree Bankor follow us on LinkedIn at Bank embraces equal opportunity diversity and inclusion. Please let us know if you require any accommodations during the recruitment and selection process by contacting

Required Experience: