Head of Growth

Head of Growth

Doodle is redefining how modern teams schedule collaborate and connect. Our platform powers productivity for businesses of all sizes by simplifying how people meet and manage time.

As we scale our Revenue Organisation to accelerate growth across North America and EMEA we are looking for a Head of Growth to take the reins of our high-volume global user base and transform active usage into a predictable scaling revenue engine.

You will sit at the intersection of Product Marketing and Sales holding the number for our self-serve business while feeding high-velocity PQLs to our Enterprise team.

As Head of Growth you will lead a team that owns self-serve and product-led ARR turning active users into paying teams through experimentation lifecycle automation monetisation improvements and activation optimisation.

Location: London (hybrid)

Reports to: CRO

Mandate: GM of self-service revenue & PLG architecture. Responsible for activation conversion monetization and upgrade velocity

What Youll Do (Responsibilities)

Drive paid subscription ARR growth

• Own the strategy and execution for self-serve ARR inclusive of acquisition efficiency conversion rates and churn reduction

• Deliver quarterly ARR targets in partnership with the CRO and Finance

• Grow paid subscriptions (monthly annual) through in-product lifecycle and outbound activation motions

• Heavily influence pricing and packaging strategies. Test friction vs. value gates to maximize Average Revenue Per User (ARPU) without stifling the viral loop

• Drive monthly to annual migrations to improve ARR stability and payback efficiency

Accelerate user activation

• Overhaul the first mile of the user experience. Use behavioral data to predict and drive key adoption moments that lead to habit formation.

• Move beyond standard drip campaigns to behavioral-triggered multi-channel automation that nudges users toward value and payment

Run a high-velocity experimentation engine

• Build a culture of high-velocity testing. Run a strong experimentation cadence across onboarding pricing messaging landing pages and lifecycle automation continually increasing the number of experiments as you scale

• Build a modern experimentation stack and partner with engineering to ensure clean data and rapid iteration

Account expansion

• Identify high-potential accounts and define PQL handoff triggers for Sales e.g. heavy usage domains

• Operationalize the handoff to Sales being responsible for the quality and volume of leads flowing into the Sales team

Cross-Functional Growth Leadership

• Work closely with BI to instrument funnels define KPIs and ensure high-signal tracking

• Feed insights from experiments into Product Marketing and Sales to influence roadmap and GTM strategy

Our Ideal Candidate (What You Bring)

This is a Director/VP-level operator who acts as a GM for self-serve revenue and activation. You have scaled a B2B SaaS PLG motion from $10M to $50M ARR (or similar scale) before:

• 8 years in Product-Led Growth Growth Marketing or activation-focused roles in SaaS

• Deep understanding of activation funnels lifecycle automation onboarding and adoption moments

• Demonstrated ability to run rapid high-velocity growth experiments

• Strong analytical skills across activation retention conversion and subscription metrics

• Comfortable working hands-on with PLG Product and Engineering to build flows instrumentation and automations

• Hands-on cross-functional operator (Product Marketing Engineering) who executes switfly and can scale what works

Why Youll Love It Here

Compensation & Financial Well-being

• Competitive Pay We pay fair for top talent.

• Pension Plan Set yourself up for the future.

Flexible & Hybrid Culture

• Hybrid Work Work where youre most productive.

• 30 Vacation Days Take the time you need to rest and recharge.

• Work-from-Anywhere Go remote for up to 3 months in the EU and 1 month outside the EU.

Learning & Career Growth

• Training/Conference Days Invest in yourself.

• Learning Stipend We cover courses certifications and more.

Well-being & Home Office Setup

• Well-being & Home Office Budget Use it for fitness therapy or your dream desk setup.

• Headspace Membership Access guided meditation & mindfulness tools.

• Company Lunches & Team Events Stay connected even remotely.

Family & Inclusive Benefits

• Parental Leave & Support Paid leave for all caregivers.

Extra Perks

• Doodle Premium Free for you your family and friends.

• Top-Notch Equipment MacBook keyboard trackpad - work at your best.

Hiring Journey

• Application review

• Hiring Manager Interview

• Growth Audit a practical session with a leadership panel across Revenue Product and Engineering

• Cultural Fit Assessment (via BRYQ)

At Doodle were committed to providing an environment of mutual trust and respect where equal employment opportunities (EEO) are available to all applicants and teammates without regard to age race color disability religion gender and sexual orientation. Diversity and inclusion are of utmost importance to us. Were committed to building a team that represents a variety of backgrounds perspectives and skills. The more inclusive we are the better our work and our products will be. We want to hear from you so please dont hesitate to apply!

We look forward to receiving your full application.