Senior Social Media Manager

Who is USP

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the worlds leading health and science experts to develop rigorous quality standards for medicines dietary supplements and food ingredients. At USP we believe that scientific excellence is driven by a commitment to fairness integrity and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1300 professionals across twenty global locations working to strengthen the supply of safe high-quality medicines worldwide.

At USP we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship professional development and leadership opportunities. Our partnerships standards and research reflect our belief that ensuring broad participation in scientific leadership results in stronger more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair merit-based selection processes that enable the best scientific mindsregardless of backgroundto contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

The Senior Social Media Manager will lead the strategic development and execution of USPs social media presence to enhance brand visibility audience engagement and thought leadership. This role is responsible for managing USPs social media channels defining governance frameworks establishing performance metrics and developing content strategies that align with organizational priorities. The Senior Social Media Manager will ensure USPs digital storytelling reflects its mission values and impact across global health science and public policy.

This position requires a deep understanding of social media platforms audience behavior and emerging digital trendsincluding the influence of AI and generative technologies on content discovery and engagement. The manager will lead editorial planning content creation publishing moderation and performance reporting. They will collaborate closely with communications marketing external affairs and creative teams to deliver campaigns and content that drive measurable outcomes.

This is a hybrid role that requires 60% in-office time per month in our Rockville MD USP headquarters.

How will YOU create impact here at USP

As part of our mission to advance scientific rigor and public health standards you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity regulatory excellence and evidence-based decision-making to ensure health systems worldwide can rely on strong tested and globally relevant quality standards.

Additionally USPs People and Culture division in partnership with the Equity Office invests in leadership and workforce development to equip all employees with the skills to create high-performing inclusive teams. This includes training in equitable management practices and tools to promote engaged collaborative and results-driven work environments.

The Senior Social Media Manager has the following responsibilities:

• Define and implement a data-driven connected channel strategy storytelling content strategy and editorial plans by identifying sourcing and developing effective content for publishing aligned with USP priorities and communications goals.
• Strategically and effectively expand USPs social presence on new or underused channels based on channels where our audiences engage their preferred content and formats (e.g. multimedia) and where and how they seek information considering the emergence of AI and LLMs (e.g. ChatGPT Gemini etc.) as a digital source.
• Lead editorial planning and campaign execution including content planning content creation publishing moderation real-time engagement and reporting.
• Capture create and publish compelling social media content aligned with a strategic editorial calendar and channel content formats that amplifies USPs mission and thought leadership drives USPs priority initiatives and increases reach and engagement with our priority audiences.
• Work with USP subject matter experts to co-create content and activate employees as brand ambassadors humanizing USPs work and expertise.
• Identify and manage strategy for paid ads & boosting managing our agencys execution by identifying and optimizing criteria ads content and paid mix for posts and mini campaigns.
• Establish KPIs and lead social media performance analytics digital listening and reporting; share insights with colleagues business partners and leaders to drive decision-making inform strategies and optimizations and demonstrate return on engagement (ROE).
• Support governance including developing standard operating procedures documenting best practices developing and conducting trainings and providing direction to communications partners to help increase channel reach post engagement and expand outreach efforts.
• Stay current on digital trends platform evolutions and audience behaviors and preferences to optimize USPs social strategy; provide guidance and recommendations to colleagues and business partners informed by channel & audience insights campaign performance data social media best practices and case studies.
• Manage and guide the work of the external agency that supports organic and paid social media initiatives and special projects.

Who is USP Looking For

The successful candidate will have a demonstrated understanding of our mission commitment to excellence through inclusive and equitable behaviors and practices ability to quickly build credibility with stakeholders along with the following competencies and experience:

• Five (5) or more years of B2B social media experience managing multiple social media channels accounts and brands concurrently for professional business purposes preferably for a global public health nonprofit or pharmaceutical organization including issues management and monitoring.
• Demonstrated use of current and emerging social media platforms for business use (e.g. LinkedIn YouTube X/Twitter) social media management tools (e.g. SproutSocial Hootsuite) and social listening platforms (e.g. Talkwalker Meltwater Synthesio) to manage and measure social media activities.
• Experience creating cross-platform social media strategies and content including expansion into new channels multimedia content and post formats (e.g. You Tube Instagram Reels).
• Proactive collaborative account planning campaign planning content strategy and community management to drive engagement on social media channels using data to drive strategies with brand and business results.
• Experience collaborating to source guide and craft high-quality content in multiple formats appropriate for each channel guiding creative for different audiences and different channels giving and receiving constructive feedback and editing and proofreading to ensure a high level of quality control.
• Demonstrated superior written and verbal communication skills with the ability to craft compelling effective content and stories aligned with brand narrative voice and messaging for diverse audiences across digital platforms.
• Excellent project management and organizational skills with the ability to efficiently manage multiple priorities and collaborate across multiple teams.
• Proactive strong problem solving and critical thinking skills with the ability to work independently and collaboratively.
• Demonstrated ability to work effectively with and influence a wide range of cross-functional teams and leaders within a matrixed organization.
• Bachelors degree in communications public relations marketing digital media or related; or equivalent education and experience. Four years of experience in a communications role will be considered in lieu of a degree.

Additional Desired Preferences

• Experience with global social media strategy and account management.
• Familiarity with digital marketing concepts including SEO GEO paid social cross-platform content strategy and audience engagement.
• Experience managing global social media strategies channels and accounts.
• Experience working in communications public affairs or digital marketing at or with digital communications or marketing agencies consulting companies or Federal government.
• Public health or pharmaceutical industry knowledge.
• Experience with Hootsuite Canva Google Analytics or Adobe Analytics.

Supervisory Responsibilities

None this is an individual contributor role.

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings you can have peace of mind that your personal and financial well-being is protected.

Compensation

Base Salary Range: USD $98900.00 $127250.00 annually.

Target Annual Bonus: % Varies based on level of role.

Individual compensation packages are based on various factors unique to each candidates skill set experience qualifications equity and other job-related reasons.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specificwritten agreement with USP

Required Experience:

Manager