Retail Marketing
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Retail Campaign Strategy & Execution
- Plan and implement retail marketing campaigns that support and strengthen the companys brand objectives.
- Boost store traffic by executing tactical promotions seasonal campaigns festive activations and co-branded initiatives.
- Suggest creative engagement tactics that draw in walk-ins improve conversion rates and enrich the customer journey.
Management of Retail Events & Activations
- Coordinate and execute in-store activations pop-ups roadshows trunk shows and outlet events to boost engagement.
- Work closely with the events creative and operations teams to deliver flawless end-to-end execution.
- Serve as the retail marketing lead for new store openings and renovation launches.
Cross-Team Collaboration & Alignment
- Work closely with the Digital Marketing Creative and Content teams to ensure campaign coverage across both online and offline channels.
- Collaborate with the Merchandising team to plan monthly and quarterly promotions aligned with stock performance new product launches and supplier-driven initiatives.
Product Category Management
- Support the growth and performance of assigned product categories across the retail network.
- Collaborate with suppliers and brand owners to develop launch plans promotional strategies in-store displays and training materials.
- Propose campaign ideas that boost product sell-through and sustain strong category performance.
Performance Reporting & Analysis
- Monitor store and campaign performance metrics such as traffic sales growth and product uptake.
- Prepare post-campaign summaries and event evaluations supported by ROI insights.
- Propose campaign enhancements grounded in performance data and frontline feedback.
Requirements
- Bachelors degree in Marketing Business Communications or a relevant discipline.
- At least 35 years of proven experience in retail marketing trade marketing or brand activation.
- Background in eyewear beauty FMCG or lifestyle/healthcare retail is a strong advantage.
- Solid understanding of retail operations and shopper marketing practices.
- Strong planning and coordination abilities capable of overseeing multiple outlets and campaigns simultaneously.
- Strong stakeholder management skills covering internal teams and external partners such as suppliers and merchandising.
- A creative thinker with a hands-on approach capable of taking ideas from concept to execution.
- Collaborative team member who works well across departments and communicates progress consistently.
- Skilled in analyzing data deriving insights and turning them into practical actions.
- Proficient in English and Bahasa Malaysia; knowledge of Mandarin is preferred.
Company Industry
IT Services and IT Consulting
Key Skills
- Access Control System
- General Management
- Atl
- Kpo
- Blackberry
- Blogging
