Country Lead Italy (fmd)

• Lead the market entry and scale-up:You take full ownership of Italys commercial trajectory setting strategy defining priorities and driving execution across acquisition onboarding quality retention and revenue motion. You build the engine that transforms early learnings into repeatable growth and ensure Italy reaches scale fast with a strong trusted market position.
• Shape the local playbook and GTM motion:You translate customer insights into messaging segmentation pricing hypotheses and channel bets. Together with HQ you adapt our GTM playbook to Italian realities while maintaining high brand and quality standards ensuring plancraft feels truly local without becoming a silo.
• Build the first local GTM team:You recruit onboard and develop the first hires in Sales CS and Marketing shaping a high-ownership low-ego execution-driven culture. You establish the operating rhythm create clarity in ambiguity and ensure every role contributes directly to customer value and growth.
• Drive local trust and market credibility:You build the foundations for long-term adoption: customer advocacy local partnerships creators media presence and success stories that generate trust at scale. You make plancraft visible respected and recommended within the ecosystem.
• Operate hands-on where needed:You step into gaps when they appear running demos onboarding customers supporting local copy or pushing early partnerships. You embrace the 01 builder mode ensuring nothing slows down progress and that the business grows with operational excellence from day one.
• Prepare for local incorporation and future P&L ownership:You support all steps toward establishing a future Italian entity including early cost management and local operations. Over time you transition into managed P&L responsibility with budget ownership margin focus and a growing team.

Must-Haves

• Entrepreneurial builder mindset with experience creating structure process and direction in environments where foundations are still being built and clarity must be created from scratch.
• Solid B2B SaaS GTM understanding ideally across PLG or small-ACV models and the ability to turn insights from acquisition conversion and retention into a scalable motion.
• Hands-on commercial execution strength combining strategic thinking with the willingness to step directly into sales or operational tasks to maintain momentum and healthy unit economics.
• Analytical and commercially strong capable of steering revenue through data-driven decisions on pricing segmentation funnel performance and growth priorities.
• Profound Leadership experience with a strong operational competence including the ability to hire coach and develop teams while setting a clear performance and cultural bar.
• High resilience and focus able to maintain speed and direction in dynamic fast-evolving environments.
• Cross-functional fluency to collaborate smoothly with HQ teams across Product RevOps Marketing and Leadership.
• Confident use of AI as a leverage tool to increase efficiency output and insight.
• Based in or near Milan with openness to work weekly from our soontoopen local Milan coworking hub.
• Italian language proficiency at C1/C2 level.

• Existing network within the Italian SMB or trades ecosystem to accelerate early traction and partnership building.
• Familiarity with the construction or trades landscape to deepen user empathy and adoption understanding.
• Experience launching or scaling a country operation including exposure to P&L ownership or market entry playbooks.
• Background in setting up or supporting local entity incorporation and related operational processes.
• Know-how in localized marketing or brand activation to strengthen messaging trust and local awareness.
• Multi-market or international experience enabling balanced decision-making between local autonomy and HQ alignment.

• Team Spirit: Were driven by passion commitment and a shared mission. Team spirit matters to us and we make it visible: with three major team events per year two casual monthly formats at our Hamburg HQ and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: Youre encouraged to take ownership from day a flat hierarchy and high-trust environment youre empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture a personal learning budget and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work including getting your own ChatGPT license of course.
• Tech & Tooling: Youll receive a MacBook premium over-ear headphones and everything else you need from hardware to tools to be effective in your daily doing.
• Recharge: To ensure the needed rest we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.
• Flex Allowance:We provide you with a monthly flex allowance. You can spend it freely on topics like mobility wellbeing and more whatever supports you best.
• International Environment: Were becoming more international every month with team members already in Italy France the Netherlands and Austria which is why English is our internal company language.