Digital Marketing Specialist
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Job Location:
Reggio Emilia - Italy
Monthly Salary:
Not Disclosed
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
The Digital Marketing Specialist is responsible for the development implementation monitoring and optimization of digital marketing campaigns through all digital channels. The core responsibilities are: 1) Ensuring search optimization 2) Increasing traffic quality to sites of interest 3) Generating new leads.
Qualifications :
1.01 Plans and executes web campaigns SEO/SEM database building email campaigns*
1.02 Analyzes and draws up reports on campaign performance evaluates them based on the results obtained (ROI and KPI)*
1.03 Identifies new trends then optimizes investments and performance based on new actions that can intercept market needs*
1.04 Think proactively about new marketing development strategies*
1.05 Plan execute and evaluate experimental actions and conversion tests*
1.06 Use analytical skills to evaluate the customer experience across multiple channels and touch points*
1.07 Optimize the use of funnels and conversion points tools*
1.08 Collaborate with agencies and other external suppliers*
1.09 Analyze emerging technologies. Acts as a point of reference for any new implementations where appropriate*
1.10 Promotes the development of role learning through proactive team and digital activities aimed at innovation and improving the effectiveness/efficiency of ones responsibilities^*
1.11 Adopt significant behaviors and promotes operational/cultural actions for Sustainable Development understood as the interconnection of practices oriented towards the Care of the Environment Business Processes and Organizational Community^*
Additional Information :
- Deep expertise in technical SEO
- At least 2/3 years of experience in the role
- Strong collaborative skills
- Ability to build relationships in cross-functional contexts
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
Max Mara Fashion Group An Italian House of Brands, Family Owned Since 1951. Passion, commitment and tradition have created a unique fashion style: today 10 Main Brands and more than 60 different Collections find common ground in quality, style and respect for the distinctive feature ... View more
