This is an incredibly exciting time to join a fast-growing fast-paced global technology company. IFS has grown at 34x the average industry revenue growth rate. As our organization continues on its growth trajectory our programs and functions continue to mature. We need energetic creative and focused individuals to join us in this next phase of our journey and bring new perspectives to the table!
Work Location & Hybrid Requirement
This role is based in the UK and follows a hybrid working model. Employees are required to work from our Staines-upon-Thames office 2 days per week.
IFSs Analyst Relations program is outcome-driven and tightly connected to company performance. At IFS the business has well-defined KPIs for Marketings contribution to lead generation & pipeline and brand awareness growth.
This role is accountable for elevating IFSs position in key industry evaluations turning analyst relationships and content into demand and partnering with Sales to accelerate deal momentum and improve win rates.
Reporting to the Director Global Analyst Relations this role will help take IFS AR to the next level by owning high-impact evaluations and initiatives within their remit and translating analyst influence into tangible pipeline and revenue outcomes.
Essential Duties and Accountabilities
Program Management:
- Translate company and BU priorities into an annual AR plan (coverage map objectives narratives evaluation calendar) for owned domains.
- Maintain analyst engagement plans across Gartner Forrester IDC and boutique/niche firms; schedule and run briefings/inquiries with the right spokespeople.
- Own end-to-end leadership of major evaluations (e.g. Magic Quadrant IDC MarketScape Forrester Wave Voice of the Customer) for assigned scopetimeline RFI/RFPs stakeholder alignment rebuttals/clarifications and post-mortems.
- Partner with Marketing to source prepare and coordinate customer references; ensure regional coverage and evidence depth.
- Coordinate cross-functional execution with Marketing Sales Product and Comms; align to campaigns demand gen PR/social amplification and sales plays.
- Advise on AR budget planning contracts and tools required to deliver the plan (does not own budget).
- Operate the AR engine: track interactions and outcomes manage the AR CRM dashboards and reporting; monitor research agendas timelines and analyst events.
- Drive internal communications about AR (newsletters Viva Engage updates) and keep web resources and enablement pages current.
Research and Content Creation:
- Convert analyst insights into clear actionable recommendations (trends competitive signals buying criteria investment implications); run a regular insight to action cadence and track decisions taken.
- Build persuasive evidence-based narratives proof packs and demo storylines for evaluations and briefings; craft executive-ready briefs and talk tracks.
- Create and maintain AR collateral and enablement (analyst snapshots Q&As battlecard inputs positioning briefs) for Marketing Sales and Product.
- Package analyst content for GTM use (reprints VoC quotes awards) and collaborate on campaign content web social and PR amplification.
- Commission or tailor research (as needed) to validate strategies or quantify opportunities; summarise findings for leadership consumption.
Overall Required Competence
- Excellent communication and stakeholder management skills
- An analytical thinker with a strategic mindset
- A positive attitude and ability to be flexible in the face of change
- A strong self-starter with personal initiative and drive
- Strong organisation skills and attention to detail
- Ease with written communications and ability to provide input to the design of various communications (newsletters webpages social)
Qualifications :
Essential:
- BA/BS in Communications Marketing or Business preferred
- Proficiency in O365 with strong Excel and PowerPoint skill
Desired:
- 4 to 5 years of experience in Analyst Relations Marketing or Communications
- Experience collaborating across Marketing (campaigns demand gen PR/social) and Sales; evidence of AR impact on pipeline and deal outcomes.
- Familiarity with methodologies and coverage models at Gartner Forrester IDC plus boutique/niche firms.
- Experience orchestrating customer references and managing complex cross-functional projects.
Additional Information :
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.
Remote Work :
No
Employment Type :
Full-time
This is an incredibly exciting time to join a fast-growing fast-paced global technology company. IFS has grown at 34x the average industry revenue growth rate. As our organization continues on its growth trajectory our programs and functions continue to mature. We need energetic creative and focused...
This is an incredibly exciting time to join a fast-growing fast-paced global technology company. IFS has grown at 34x the average industry revenue growth rate. As our organization continues on its growth trajectory our programs and functions continue to mature. We need energetic creative and focused individuals to join us in this next phase of our journey and bring new perspectives to the table!
Work Location & Hybrid Requirement
This role is based in the UK and follows a hybrid working model. Employees are required to work from our Staines-upon-Thames office 2 days per week.
IFSs Analyst Relations program is outcome-driven and tightly connected to company performance. At IFS the business has well-defined KPIs for Marketings contribution to lead generation & pipeline and brand awareness growth.
This role is accountable for elevating IFSs position in key industry evaluations turning analyst relationships and content into demand and partnering with Sales to accelerate deal momentum and improve win rates.
Reporting to the Director Global Analyst Relations this role will help take IFS AR to the next level by owning high-impact evaluations and initiatives within their remit and translating analyst influence into tangible pipeline and revenue outcomes.
Essential Duties and Accountabilities
Program Management:
- Translate company and BU priorities into an annual AR plan (coverage map objectives narratives evaluation calendar) for owned domains.
- Maintain analyst engagement plans across Gartner Forrester IDC and boutique/niche firms; schedule and run briefings/inquiries with the right spokespeople.
- Own end-to-end leadership of major evaluations (e.g. Magic Quadrant IDC MarketScape Forrester Wave Voice of the Customer) for assigned scopetimeline RFI/RFPs stakeholder alignment rebuttals/clarifications and post-mortems.
- Partner with Marketing to source prepare and coordinate customer references; ensure regional coverage and evidence depth.
- Coordinate cross-functional execution with Marketing Sales Product and Comms; align to campaigns demand gen PR/social amplification and sales plays.
- Advise on AR budget planning contracts and tools required to deliver the plan (does not own budget).
- Operate the AR engine: track interactions and outcomes manage the AR CRM dashboards and reporting; monitor research agendas timelines and analyst events.
- Drive internal communications about AR (newsletters Viva Engage updates) and keep web resources and enablement pages current.
Research and Content Creation:
- Convert analyst insights into clear actionable recommendations (trends competitive signals buying criteria investment implications); run a regular insight to action cadence and track decisions taken.
- Build persuasive evidence-based narratives proof packs and demo storylines for evaluations and briefings; craft executive-ready briefs and talk tracks.
- Create and maintain AR collateral and enablement (analyst snapshots Q&As battlecard inputs positioning briefs) for Marketing Sales and Product.
- Package analyst content for GTM use (reprints VoC quotes awards) and collaborate on campaign content web social and PR amplification.
- Commission or tailor research (as needed) to validate strategies or quantify opportunities; summarise findings for leadership consumption.
Overall Required Competence
- Excellent communication and stakeholder management skills
- An analytical thinker with a strategic mindset
- A positive attitude and ability to be flexible in the face of change
- A strong self-starter with personal initiative and drive
- Strong organisation skills and attention to detail
- Ease with written communications and ability to provide input to the design of various communications (newsletters webpages social)
Qualifications :
Essential:
- BA/BS in Communications Marketing or Business preferred
- Proficiency in O365 with strong Excel and PowerPoint skill
Desired:
- 4 to 5 years of experience in Analyst Relations Marketing or Communications
- Experience collaborating across Marketing (campaigns demand gen PR/social) and Sales; evidence of AR impact on pipeline and deal outcomes.
- Familiarity with methodologies and coverage models at Gartner Forrester IDC plus boutique/niche firms.
- Experience orchestrating customer references and managing complex cross-functional projects.
Additional Information :
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.
Remote Work :
No
Employment Type :
Full-time
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