About the Role

Core Responsibilities

1. Pedagogical Vision & Creative Direction

• Define instructional strategy and pedagogical principles for all English learning formats.
• Lead creative ideation for story-driven interactive and AI-enabled English learning experiences.
• Design age-appropriate culturally relevant literacy experiences aligned with language development progressions.
• Mentor English LXDs on writing quality storytelling scaffolding clarity and child-centric design.
• Set the tone visual direction and instructional style for English content across formats.

2. Design English Learning Experiences (

• Turn English concepts (reading vocabulary phonics grammar speaking listening) into engaging stories games and activities.
• Develop storyboards and end-to-end learning flows blending pedagogy with creative storytelling.
• Use instructional design principles to create clear scaffolded age-appropriate learning experiences.
• Work with design audio and tech teams to translate concepts into high-quality interactive content.
• Ensure content aligns with curriculum goals supports multi-level learners and reflects how children actually learn language.

3. Quality Assurance & Instructional Rigour

• Own the final review and sign-off for all English learning content.
• Ensure linguistic accuracy age-appropriate readability conceptual depth and engaging flow.
• Maintain quality benchmarks across storybooks games interactives and assessments.
• Provide clear structured actionable feedback to writers illustrators animators voice artists and developers.
• Build review systems to ensure consistency across multiple LXDs and projects.

4. Collaborate to Build Learning Experiences

• Work closely with illustrators animators voice artists and developers to bring storyboards to life.
• Translate scripts and learning goals into clear creative briefs and interaction flows.
• Align visuals audio and interactivity with English learning objectives and real classroom contexts.
• Coordinate cross-team workflows to ensure smooth production and delivery.

5. Pipeline Ownership & Cross-Functional Leadership

• Manage the entire English content pipeline across storybooks interactives games and assessments.
• Collaborate with Product Design Unity QA Marketing and Voiceover teams for seamless execution.
• Plan and forecast timelines dependencies and workloads across multiple parallel projects.
• Ensure timely delivery without compromising pedagogical or creative quality.

6. Learn From Learners

• Lead or support user/classroom research with children teachers and facilitators.
• Use insights from reading behaviour comprehension challenges speaking/listening difficulties to refine designs.
• Incorporate feedback loops to improve content pacing clarity scaffolding and engagement.

7. Innovation & Experimentation

• Stay updated with global trends in English pedagogy literacy science and digital learning.
• Bring fresh creative concepts formats and prototypes to English learning design.
• Experiment with new storytelling formats interaction patterns and behaviour-based learning models.
• Evaluate and integrate emerging tools including AI-assisted content creation.

Who Were Looking For

Must-Haves

• 5 years of experience in English learning design literacy development curriculum design instructional design or educational media.
• Strong pedagogical grounding in K12 English (phonics reading fluency grammar vocabulary comprehension listening & speaking).
• Experience mentoring or leading learning designers or writing teams.
• Ability to manage content pipelines review cycles and cross-functional coordination.
• Strong command of English writing simplification and age-appropriate storytelling.

Good to Have

• Experience in EdTech or large-scale English curriculum programs.
• Familiarity with instructional design cognitive science and user research methodologies.
• Classroom or field experience with English learners from diverse backgrounds.
• Experience with AI-assisted content creation (bonus).

• Experience working with a diverse team of professionals located throughout India.
• Be part of an organization that operates in over two-thirds of Indias states.
• Play a crucial role in transforming the education sector in India.
• Enjoy the security and peace of mind that comes with health insurance coverage.
• Benefit from a flexible leave policy including special provisions for period leaves.