Director, Digital Brand Activation

Job Description

Were seeking a Growth- and Improvement-minded leader to build a purpose-built customer experiencedriven omnichannel engine across our U.S. Animal Health portfolio. You will lead a team that owns digital demand creation and customer experience for veterinarians producers distributors and pet owners across companion animals (canine feline) equine and livestock (beef dairy swine poultry aquaculture). Reporting to the Executive Director Channel Operations & Engagement you will connect brand teams inside/field sales and customers to deliver measurable revenue impact increased market share and a best-in-class digital experience.

Strong communication across the organization with key outcomes are a contributor to the success of this role.

Key responsibilities may include but are not limited to:

Strategic Planning Communications:

• Lead the development and implementation of digital marketing plans to achieve business objectives increase market share and drive revenue growth

• Define scalable initiatives and align them with market delivery roadmaps

• Provide clear communications and presentations to the Business unit brand teams North America Leadership team and Global Marketing/Digital Activation.

Digital Targeting and Marketing:

• Use industry-leading data and analytics to improve targeting and closing aligning across the four business units

• Coordinate messaging and content development delivery and refinement with cross-functional teams

• Establish metrics for monitoring and optimizing customer journey and budget efficiency

• Launch and optimize campaigns across website/portal email/SMS marketing automation paid search/social webinars/CE e-detailing and channel portals

• Integrate with e-commerce clinic/distributor ordering platforms rebates loyalty and practice enablement kits to connect awareness to transaction

• Design geo- and species-targeted programs for rural producers and mixed practices; address access and language needs (English/Spanish)

Market Intelligence & Research:

• Stay abreast of industry trends competitor activities and customer needs to inform product development and marketing strategies

• Interpret internal and external business challenges and recommend best practices to improve products processes or services

• Utilize understanding of industry trends to inform the decision-making process

Commercial Excellence:

• Develop commercial expertise across business units and functions product lines markets sales processes or customer groups

• Drive tool implementation to ensure delivery across large and/or diverse sales territories

Collaboration with Cross-Functional Teams:

• Work closely with the respective marketing teams within the organization along with sales product development regulatory affairs customer service and other cross-functional teams to ensure an omnichannel approach to customer-facing interactions

Performance Analytics:

• Establish key performance indicators (KPIs) and utilize data analytics to measure the success of digital marketing initiatives and demand creation via enhanced targeting

• Provide regular reports and insights to the business and leadership teams

• Oversee customer experience strategy and omnichannel delivery reporting impact and plan to brand and business leaders

Global and Regional Strategy:

• Collaborate with Global teams to align regional activity with global campaigns

• Interpret global strategy and convert into market-specific omnichannel approaches

Other

• Identify capability gaps and opportunities for synergy across U.S. business

• Oversee customer experience strategy and omnichannel delivery reporting impact and plans to leadership

Required Background & Education:

• Bachelors degree in marketing technology business management and/or related disciplines

• 10 years work experience in digital marketing supporting multi-national corporations

• Minimum of 5 years of people management experience required

• Strong understanding of regulatory requirements and challenges in marketing pharmaceuticals

Required Skills/Abilities:

• Exceptional leadership and team management skills

• Proven track record of managing leading coaching and developing a high-performing team

• Excellent communication and interpersonal skills

• Analytical mindset with the ability to make data-driven decisions

• Demonstrated ability to analyze and resolve problems

• Demonstrated ability to lead programs/projects

• Ability to document plan market and execute programs

• Strong financial acumen and budget planning skills

• Ability to effectively influence key stakeholders business decisions and marketing strategies

• Demonstration of excellent Business Acumen Relationship Management Negotiation and Account Management skills

• Strong collaboration skills and ability to successfully partner cross functionally with all business units regulatory legal and with Global Marketing colleagues

• Demonstration of computer proficiency including MS Office Customer Relationship Management and web applications

Required Skills:

Preferred Skills:

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Effective September 5 2023 employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week Monday - Thursday although the specific days may vary by site or organization with Friday designated as a remote-working day unless business critical tasks require an on-site Hybrid work model does not apply to and daily in-person attendance is required for field-based positions; facility-based manufacturing-based or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note this Hybrid work model guidance also does not apply to roles that have been designated as remote.

The salary range for this role is

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employees position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills geographic location government requirements and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive if applicable.

We offer a comprehensive package of benefits. Available benefits include medical dental vision healthcare and other insurance benefits (for employee and family) retirement benefits including 401(k) paid holidays vacation and compassionate and sick days. More information about benefits is available at can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

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Los Angeles Residents Only:We will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance

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