Dealer Principal GM

To oversee the overall operations of the car dealership ensuring profitability compliance and excellent customer experience while leading the management team to achieve business objectives.

1. Strategic Leadership

• Define and execute the dealerships long-term vision and business strategy.
  
• Identify growth opportunities across sales service parts and ancillary business.
  
• Align all departments (sales service parts finance and administration) with organizational goals.
  

2. Financial Management

• Monitor dealership financial performance including revenue margins and expenses.
  
• Approve budgets capital expenditure and investment initiatives.
  
• Review monthly quarterly and annual financial reports to ensure targets are met.
  
• Drive profitability by optimizing sales mix service efficiency and inventory management.
  

3. Sales & Marketing Oversight

• Oversee the sales strategy for new and pre-owned vehicles.
  
• Set sales targets and incentive structures for the sales team.
  
• Ensure marketing campaigns align with brand guidelines and attract customers.
  
• Monitor market trends and competitors to maintain competitive advantage.
  

4. Operations Management

• Ensure smooth day-to-day operations across all dealership functions.
  
• Optimize dealership processes to improve efficiency and customer satisfaction.
  
• Implement dealership standards and procedures as per manufacturer guidelines.
  
• Oversee service center parts department and workshop operations.
  

5. Human Resource Leadership

• Lead senior management team including General Manager Sales Manager Service Manager and HR.
  
• Foster a positive work culture and high-performance environment.
  
• Approve recruitment training and retention strategies for key roles.
  
• Conduct performance reviews and provide guidance to management staff.
  

6. Customer Experience & Brand Management

• Ensure high levels of customer satisfaction across all touchpoints.
  
• Monitor customer feedback and implement corrective actions where needed.
  
• Represent the dealership in the community and maintain a strong brand presence.
  

7. Compliance & Risk Management

• Ensure compliance with local laws automotive regulations and manufacturer agreements.
  
• Manage risk including safety operational and financial risks.
  
• Oversee insurance warranties and regulatory reporting.
  

8. Stakeholder & Manufacturer Relations

• Serve as the primary liaison with vehicle manufacturers and suppliers.
  
• Negotiate agreements incentives and partnership programs.
  
• Maintain strong relationships with banks financiers and other business partners.
  

• Dealership profitability (PBT EBITDA ROI).
  
• Vehicle sales and market share growth.
  
• Customer satisfaction and retention scores.
  
• Employee engagement and retention of key staff.
  
• Operational efficiency (service turnaround inventory management).
  
• Compliance with manufacturer standards and local regulations.
  

Requirements

• Minimum 1015 years of automotive industry experience with at least 5 years in senior dealership management.
  
• Strong business acumen with proven track record of profitability and growth.
  
• Excellent leadership negotiation and communication skills.
  
• Knowledge of automotive operations sales marketing and service processes.
  
• Ability to drive results while fostering a positive organizational culture.