Marketing Lead

Amman - Jordan

Monthly Salary: $ 2800 - 2800

Experience Required: 7-9years

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Avertra is a global digital experience and transformation company on a mission to simplify life through technology.

With headquarters in the U.S. and operations in the UAE Jordan India South Africa and beyond we deliver cutting-edge solutions for utilities public sector and financial institutions through our platforms:

MiCustomer (DXP): Customer experience platform for utilities and citizen services.
MiFlow (AI-powered modernization suite): Enables code-to-code transformation and intelligent automation.
DXS: Digital transformation services across SAP Mendix and cloud ecosystems.

We are seeking a Marketing Leader who will define and drive Avertras global marketing strategy working hand-in-hand with our Brand & Creative Lead to amplify our story across digital enterprise and investor audiences. This role sits at the intersection of storytelling strategy and growth.

Youll transform complex technology narratives (AI SAP Mendix utilities digital MiCustomer) into emotionally compelling campaigns that inspire decision-makers attract talent and fuel our next stage of growth.

What is the ideal candidate persona:

You are both strategic and hands-on equally at home crafting a brand narrative or dissecting campaign data.
You think in systems stories and human experiences.
You thrive in fast-moving environments where creativity intellect and authenticity are valued.
You understand the DNA of Avertra engineering roots human empathy and global vision and can bring that story to life at scale.

Main Job Responsibilities

Strategic Leadership

Define and own Avertras global marketing strategy across brand product and regional dimensions.
Align marketing priorities with Avertras revenue growth playbook.
Partner with the CEO to craft investor and client ready narratives and ecosystem-level storytelling.
Lead quarterly planning cycles and measure marketing ROI through data-driven KPIs (pipeline influence brand reach engagement conversion).

Product & Solution Marketing

Translate Avertras platforms and services into differentiated market positioning.
Develop GTM strategies and content for key verticals Utilities Public Sector Financial Services.
Enable the sales team with powerful value messaging case studies playbooks and competitive insights.
Support proposal and RFP teams with refined brand narratives and visuals.

Brand & Content Ecosystem

Collaborate closely with the Brand & Creative Lead to maintain a unified voice visual identity and content rhythm.
Oversee the content production calendar including blogs LinkedIn thought leadership webinars and event activations.
Curate Avertras AI Human Innovation narrative across earned owned and paid media channels.
Elevate the visibility of Avertras leadership team through executive communications public speaking and awards.

Digital & Growth Marketing

Oversee Avertras digital presence website SEO LinkedIn and campaign analytics.
Manage lead generation funnels partner campaigns and performance marketing tied to enterprise accounts.
Define and manage marketing tech stack integrations with CRM lovable n8n workflows and analytics dashboards.

Team & Culture

Lead and mentor a growing global marketing team (content digital PR events).
Cultivate collaboration between creative technical and business teams enabling agile marketing cycles aligned with Avertras AI-driven innovation culture.
Support global employer branding and internal storytelling initiatives celebrating our diverse STEM-driven community.

Requirements

Needed Competencies

Analytical & Strategic Thinking

Strong business acumen and ability to connect data to decision-making
Capable of translating insights into actionable marketing strategies

Marketing Execution

Expertise in campaign planning digital advertising and audience segmentation
Comfortable working with metrics and marketing automation tools

Communication & Collaboration

Excellent written and verbal communication skills
Ability to align diverse teams (Product Sales Delivery) under a shared strategy

Innovation & Curiosity

Passion for learning emerging technologies and market shifts
Brings fresh ideas rooted in data research and experimentation

Avertra-Specific Traits

Global Mindset: Tailors strategies to diverse audiences across regions
Simplify Life DNA: Makes complex technical offerings clear engaging and human
Education Bachelors degree in Marketing Business Data Analytics or a related
field.

Experience

7 years in marketing leadership ideally in B2B tech SaaS AI or digital transformation sectors.
Experience marketing to enterprise and public sector clients.
Proven experience in market research competitive analysis and go-to-market execution

Knowledge Skills and Abilities

Strong understanding of digital marketing B2B buyer journeys and marketing analytics
Proven record in GTM strategy pipeline generation and brand storytelling.
Strong grasp of AI cloud automation and digital experience technologies able to communicate them simply and powerfully.
Proficiency with CRM and automation platforms
Exceptional written and verbal communication skills.
Strong writing and content creation skills for both technical and executive audiences
Comfortable collaborating across global time zones and
leading hybrid creative/analytical teams.

Preferences

Experience marketing enterprise SaaS platforms or consulting services
Familiarity with utilities public sector or digital transformation industries
Experience with growth marketing ABM (Account-Based Marketing) or data-driven segmentation

Travel

Occasional travel to client events conferences or trade shows.

Benefits

Our Mission is to Simplify Life. We are looking to Simplify and automate complex decision-making for customer-centric industries like Utilities Financial Services Logistics and commerce that drive the worlds economies and you have the chance to join the revolution. We are trying to solve huge challenges in todays enterprise that are directly impacting the employee and customer experience.

What can we promise you:

Youll join a global family of awesome passionate people that are working together to build a sustainable scalable ecosystem committed to using logic to create a better experience.

We want you to help us become better. You will be empowered to drive change and innovate.

That we will invest in you. We will give you the opportunity to master your domain and drive excellence.

Avertra is a global digital experience and transformation company on a mission to simplify life through technology.With headquarters in the U.S. and operations in the UAE Jordan India South Africa and beyond we deliver cutting-edge solutions for utilities public sector and financial institutions thr...