Sr. Manager Digital Marketing Analytics Technology Developer

Ready to shape the future of work
At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.
Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.
Inviting applications for the role of Senior Manager Digital Marketing Analytics Technology Developer!

The Digital Marketing Technology team is responsible for developing and supporting the organizations public and intranet web presence. We are seeking an experienced Digital Marketing technical Developer and Adobe Marketing Cloud platform expert with significant experience in the Analytics space. The person will be responsible for technical analysis & design hands-on development. The individual will also work closely with the analytics team scrum master/project manager web development leads and business sponsors to implement marketing technology solutions. Extensive knowledge of Adobe Analytics Adobe Launch Tag Management Adobe Target Adobe Experience Platform (AEP) SDK and Onetrust Consent are a must as are solid communication skills (written and verbal).

Responsibilities
Research identify and recommend strategic solutions based upon business problem statements and gaps
Perform technical analysis & design for analytics-related initiatives
Implement technical requirements documents including Solution Design Reference (SDR)
Design and implement solutions for personalization migration to AEP WebSDK
Manage tag containers variables and implement content tagging
Implement tags via Adobe Launch based upon Solutions Design Reference (SDR)
Coordinate with website developers for Analytics integration
Perform end-to-end QA testing for Analytics and Target integrations.
Manage ad pixels third-party tags for digital campaigns
Perform multiple client Web analytics tool implementation projects at once
Ensure analytics are consistently implemented across digital properties
Integrate Ontrust consent manager with websites and manage tags based on the consent
Create dashboards in workspace for business to track website performance
Diagnose and troubleshoot analytics implementation and platform configuration issues
Maintain best practices

Qualifications we seek in you!
Minimum Qualifications
Relevant years of experience implementing Adobe Analytics integration using Adobe Launch
Bachelors Degree
Relevant years of experience in technical analysis design and development
Experience with Adobe Target personalization
Experience with AEP WebSDK Implementation
Experience with Event Driven Data Layer
Experience with Onetrust Cookie consent manager
Expert in Adobes Marketing Cloud and product integration especially around content management analytics segmentation and targeting
Experience with developing custom reports via Adobe Analytics
Strong hands-on with advanced JavaScript and CSS
Experience debugging with browser developer tools Adobe Analytics debugger and ObservePoint
Well versed with Adobe Analytics features (variable configurations segments VRS classifications etc.)
Document Solution Design Reference (SDR)
Fluent in digital marketing terminology
Strong understanding of SDLC
Ability to manage a project from start to finish and on-time
Highly organized and able to work on multiple projects/clients simultaneously
Experience in Agile and Scrum methodologies
Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations
Proficient in Microsoft Office (Microsoft Word Excel PowerPoint SharePoint Visio)
Results driven and self-motivated
Self-starter

Preferred Qualifications/ Skills
Experience with CJA and AJO
Knowledge of interactive marketing initiatives and terminology (Personalization Paid Search SEO Affiliate Comparison Shopping Engines Email)
Knowledge of social publishing and social listening products
Experience with email campaigns
Experience in Financial Services
Experience using JIRA

Why join Genpact
Be a transformation leader Work at the cutting edge of AI automation and digital innovation
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your career Get hands-on experience mentorship and continuous learning opportunities
Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.