Marketing Systems Manager

About us

Kenect is on a mission to revolutionize customer communication and engagement for businesses across North America. Founded with a deep understanding of the challenges businesses face in connecting with their customers Kenect helps companies streamline communication enhance customer satisfaction and drive growth through its innovative messaging and reputation platform. Trusted by thousands of businesses our passionate team is committed to building technology that fosters closer connections and helps businesses thrive in a digital-first world.

About This Role

We are looking for a hands-on Marketing Systems Manager to own the systems and workflows that power our top-of-funnel engine. You will be the primary owner of our Hubspot marketing platform and other marketing toolsmaking sure leads are captured enriched routed and followed up on quickly and reliably. This role sits on our Business Applications team as an individual contributor but works closely with Marketing Sales and RevOps leadership to design and execute a predictable pipeline engine. Expect a mix of heads-down configuration (campaigns workflows integrations) and analytical work (funnel diagnostics experiments and insights) that directly impacts revenue.

What You Will Be Doing

• Serve as the primary administrator and subject matter expert for HubSpot and the top-of-funnel tool stack (sales engagement platform calendaring tools routing tools data cleansing tools form/landing page infrastructure etc.).
• Design build and maintain lifecycle programs including email nurtures trigger-based workflows lead scoring and routing from first touch through lead qualification and then handoff to Sales.
• Own and optimize lead capture: landing pages forms tracking/UTMs and campaign structure to ensure accurate attribution and clean handoffs into our CRM (Salesforce).
• Configure and maintain integrations between HubSpot Salesforce and other GTM systems; proactively monitor and resolve data sync issues routing gaps and duplicate record problems.
• Build and maintain dashboards and reports that surface key funnel metrics (lead volume speed-to-lead show rates conversion rates pipeline created) for Marketing Sales and RevOps leaders.
• Partner with demand generation to plan and execute experiments (A/B tests on campaigns sequences send times routes) then translate learnings into scalable workflows and playbooks.
• Partner with Sales and Marketing leadership on targeted campaigns including data cleansing data import and lead assignment.
• Support Sales automation by building and maintaining SEP sequences task queues and routing logic that align with marketing programs and SLAs.
• Document processes workflows and data flows; train and support Marketing and Sales teams on system usage best practices and new features.

• Collaborate with Salesforce Admins and RevOps on definitions (MQL SAL stages) and ensure process or schema changes are reflected correctly across HubSpot and Salesforce.
  

Skills & Qualifications

• 35 years of hands-on experience in Marketing Operations or marketing automation for a B2B company with deep ownership of HubSpot (or a similar MAP) in a production environment.

• Strong HubSpot expertise across workflows lists lead scoring email forms landing pages and reporting; able to design end-to-end lifecycle programs rather than just individual campaigns.
• Solid understanding of the B2B funnel and GTM motions (inbound outbound SDR/AE handoff) with demonstrated experience improving top-of-funnel metrics such as speed-to-lead show rate and lead-to-opportunity conversion.
• Experience integrating a MAP with Salesforce plus a working understanding of the Salesforce data model (objects fields campaigns reports); comfortable partnering closely with Salesforce Admins to debug issues.
• Familiarity with sales engagement tools (e.g. Outreach Salesloft) scheduling/routing tools (e.g. Calendly Chili Piper) and how they should connect into the lead flow.
• Strong data management skills: segmentation normalization de-duplication enrichment and governance; highly competent in Excel/Sheets and comfortable manipulating large datasets.
• Analytical and experiment-driven mindset: able to translate data into insights propose tests and then operationalize changes in the systems.
• Clear concise communicator who can explain complex workflows to non-technical stakeholders and drive alignment across Marketing Sales and RevOps.
• Bonus: Salesforce Admin experience (certified or equivalent) including building flows/automation managing fields and page layouts and working with profiles/permission sets.

Our Company Values We Hope You Showcase

• See it Solve it Get it Done
• Build Adapt Win
• Unwavering Customer Obsession

What Kenect Offers!

• Health Dental Vision Life & Disability Insurance
• Your birthday is a paid day off
• Onsite gym
• Breakroom full of snacks and drinks
• Convenient location next to freeway entrance/exit

We believe in hiring self-motivated team members who can run alongside us without needing to be managed along the way. Yes we have managers and 1:1s. Yes we believe in giving open two-way feedback. We also believe in having team members who can run without the daily guidance that some companies prefer.

Kenect is an equal opportunity employer. We are an organization comprised of people of all kinds of backgrounds and we believe this mix is precisely what makes us strong. All employment decisions at Kenect are based on business needs job requirements and individual qualifications without regard to race color religion or belief family or parental status or any other status protected under federal state or local law.