SUPPORT STRATEGIC EXECUTION WITH KEY ACCOUNTS
Assist in the development and implementation of activation plans across key customers with special focus on the Catering universe and related verticals (airlines universities hospitals institutional channels).
Coordinate the execution of commercial agreements ensuring visibility availability and alignment with national plans.
Manage commercial coordination with vending machine operators and institutional service partners to support availability and brand presence in high-traffic locations.
Track performance KPIs and contribute to reporting efforts (volume distribution execution).
FIELD ACTIVATION SALES FORCE ALIGNMENT & OPERATIONAL SUPPORT
Collaborate with distributor sales teams and regional field force to ensure proper product rotation pricing execution and activation.
Provide execution guidelines and ensure alignment with visibility standards at customer touchpoints.
Monitor and support distributor sales force engagement and implementation of trade marketing initiatives.
Oversee deployment of Red Bull tools and POS across catering and vending points of sale.
CUSTOMER DEVELOPMENT & INTERNAL COLLABORATION
Define and support the implementation of Joint Business Plans and commercial growth plans tailored to each partner.
Maintain strong relationships with account stakeholders to ensure alignment follow-up and execution of Red Bull programs.
Act as the internal point of contact for Catering and Vending key accounts facilitating coordination between Marketing Sales Distribution and Operations.
Participate in internal planning and performance review meetings contributing commercial insights and identifying new growth opportunities.
INSIGHTS & OPPORTUNITY TRACKING
Monitor consumption patterns and execution gaps within the Catering and Vending channels.
Share actionable insights to optimize performance and identify potential growth opportunities.
Recommend segment-specific tactics and adjustments based on market dynamics and account feedback.
DATA ANALYSIS PERFORMANCE TRACKING & INSIGHTS
Monitor and analyze sell-in and sell-out data distribution levels frequency of purchase and volume evolution per account.
Track the execution and impact of Joint Business Plans (JBPs) and marketing initiatives across key Catering and Vending partners.
Create performance dashboards and reports that consolidate KPIs by account including visibility execution promotional performance and product availability.
Identify patterns and opportunities through data to proactively recommend adjustments in execution or commercial approach.
Qualifications :
3 years of experience in Sales Key Accounts or Trade Marketing (experience in the beverage industry and institutional channels is a plus).
Exposure to Key Account management or customer development with participation in negotiations and activation plans.
Strong commercial and analytical mindset capable of managing KPIs and translating data into action.
Strong communication and negotiation skills; able to support the selling process with key partners.
Proficient in MS Office especially Excel and PowerPoint for reporting and presentations.
Excellent organizational and time management skills; able to prioritize and manage multiple accounts and timelines.
Fluent in Spanish and intermediate to advanced English for internal communication and tools.
Remote Work :
No
Employment Type :
Full-time
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more